Sarah’s Internship Experience: What is Marketing?

Going into my senior year as a marketing student at Butler University, I thought to myself, “What even is marketing?” That’s kind of a terrifying thought to have when graduation is practically in sight. To me, marketing is this broad umbrella with everything from market research to digital media to project management beneath it. There are so many different personalities...

Meet Veronica Salsbery, our Controller

There’s only one thing Veronica Salsbery loves more than numbers, and that’s family. Which is really saying something, because her affinity for pristine balance sheets and business reports exceeds even what you’d typically expect from a controller. It also explains why she fits in so well at Willow. “It’s a family atmosphere,” explains Veronica. “The people here at Willow truly...

Turn Off The Radio

The morning commute...most people have one, whether short or long. A consistent chunk of time that you can devote to a number of things to start your day off right. Do you tune in to a morning talk show to get a laugh? Do you listen to an educational podcast? Do you pick up listening to your latest audiobook? Up...

Our Favorite Reads This Fall

We pride ourselves on having a culture of continuous improvement and growth. We always want to be better and learn something new! So we encourage our team to read (or listen!) to something new regularly. We like to mix it up too – between personal and professional development, girl power and leadership, fiction and non-fiction. And we’re pretty passionate when...

The Path to Good Client Service

A tale of two retail careers Long before they were directors at Willow Marketing, Sue Richardson and Lauren Littlefield both worked in retail, at the mall to be precise. And while they both know how to fold a three-quarter sleeve top and can remove a security tag like it’s nobody’s business, they never really considered how their time with The...