The Path to Good Client Service

A tale of two retail careers Long before they were directors at Willow Marketing, Sue Richardson and Lauren Littlefield both worked in retail, at the mall to be precise. And while they both know how to fold a three-quarter sleeve top and can remove a security tag like it’s nobody’s business, they never really considered how their time with The...

New to the job? Spend your first 30 days making coffee.

In most instances, I think people consider a new employee’s first 30 days a time to learn. A time to absorb as much new information about processes, job duties, and new coworkers as possible. I’d agree with that perspective BUT offer an additional point of view… that the first 90 days is also one of your most significant opportunities to...

Shining the Light on Cara Bow, Graphic Designer at Willow

We sometimes tend to think of design as what the project ultimately ends up looking like—the finished piece with all of the art and polish. But good design must begin from the very start of a project, during the early discussions and ideation. It’s even more important when it comes to web design because someone must be the constant champion...

Willow’s Favorite Digital Tools – May 2018 Edition

I’m always amazed at the number of incredibly helpful digital tools and resources we have available at our fingertips. I recently asked the Willow team to share some of their favorite digital tools that they use on a regular basis and I learned about tons of new resources to add to my toolbox. I'm hoping you find this list helpful,...