10 Ways You Know You Work at Willow Marketing By Caroline Patterson I had a mix of emotions running through me as I walked up to the doors of Willow Marketing on my first day. I was excited to start this new chapter of my life, but also nervous for the challenges and various tasks that I would be undertaking...
Personality
Marketing Insights and Information You Can Use
The Willow Bun
Mall bangs. Rat-tails. Flock of Seagulls. Our society has had a lot of “what were they thinking??” moments in hair trends, but fortunately, most of them are fleeting. Some, though, have more hold than your baby sitter’s perm and a can of Aquanet. One such trend is “The Willow Bun” – now a way of life inside the walls of...
Event Marketing
I love a good party. I mean, who doesn’t? The friends, the food, the laughter... the window-rattling karaoke—or is that just me? Anyway, parties are the best, but the after-party... man, what a let-down. There’s a pile of dishes covering the kitchen counter, half-empty glasses leaving water marks all over your vintage coffee table, and the dog is on the...
Who’s Ready For The Big Race?
At Willow, we’re all about championing Hoosier traditions and cheering on good design from local artisans. Chances are you’ve seen the logo for this year’s 100th running of the Indianapolis 500. Like any good marketer, to get fans excited, the Indianapolis Motor Speedway unveiled the logo to kick off a year of celebration last May. But do you know the...
The ABC’s of V: Employee Spotlight on Veronica Salsbery
With spotlights on employees from the design (Luke W.), operations (Sue) and web (Keyon) departments in the books, it was time to explore a department that, at times, goes unrecognized. A department tucked away from the top floor, seen only when necessary—and that’s exactly how she prefers it. This past week, I sat down with none other than Mrs. Veronica...