90 Days In

First, I want to clear up for those who may be thinking it. No, I am not talking about the sadistic A&E show where a person DELIBERATELY becomes an undercover inmate at “Club Fed” in Atlanta to “better understand the criminal justice system and help evoke change in the facility.” If you know me, you know I love a good...

Typewriter typing Inspiration

Where Do You Find Inspiration?

Association Executives Roundup Think about your inbox right now. How many of the (fill in the blank with a ridiculous number) unread emails contain newsletters, blog posts, or links to articles and publications you’re still hoping to find time to read? Like most of us, you’re probably looking for ideas, inspiration, or information that will make you (or the people...

Brad wearing suit

25 Years of Willow: Brad Gillum

“If this doesn’t work out, I’ll have to go get a real job to support my family. Maybe sacking groceries.” We’re celebrating a big birthday this week at Willow; in fact, we’ll be celebrating all year long. But we wanted to take time out for a little reflection before we blow out the candles, and who better to ask to...

Willow Logo Sketches_cover image

Re-Leaf and Restore (Part Three)

  Beginning with a brand archetype to understand how your message resonates with customers on a deep subconscious level is the most helpful way to begin creating visual tone. It sounds a little heady, and it kinda is, but here’s an easy way to think about it. A long time ago, psychologist Carl Jung believed that the reason some characters...