Artificial Intelligence: The Real Deal for Data Management

Marketers discuss the future of smart data collection and interpretation   Sometimes you just want a Diet Coke. Sure, it’s made with artificial sweetener, but it’s still a soda. Plus, you can enjoy it guilt-free. In the same way, advances in AI marketing trends may be artificial, but they’re no less effective. You’ve already heard me introduce some ideas about...

The best email philosophy: What’s good for them is good for you

I’ve got a professional history with email. Which means I've got a history of seeing people roll their eyes when I talk about it. Email gets a bad rap because companies aren’t doing enough to ensure their content is useful and interesting to the subscriber. Companies can easily go overboard, blinded by the cost-effectiveness of email, and start to send...

Automation, AI and Machine Learning

5 Ways Artificial Intelligence is Going to Impact Your Business Will 2018 be the Year of the Robot Revolution?   As owner and CEO of Willow Marketing, I do my best to stay on top of the latest industry trends. In our increasingly fast-paced, tech-evolving-at-the-speed-of-light society, that’s not always an easy task. One thing is becoming increasingly clear: today’s evolving...

Brehob Corporation

Brehob is a great client to work with. The energy and passion they exude in their work is the same in every encounter and project we collaborate on. While we do work in entirely different fields, there’s a respect and appreciation in our diverse expertise.   Brehob Corporation is a recognized industry leader in the manufacture and distribution of Electric...