COVID-19 Update
You’ve likely heard us talk about our three company values, the first being open. In response to the forecasted spread of COVID-19, and the projections of associated health risks, we’re staying open … from our homes. The Willow team has gone virtual. (At least for the time being.) We’re available by phone, text, video chat, email, and Zoom. In-person meetings will only be held when absolutely necessary for the health of all involved. Our working hours remain 8am to 5pm EDT.
About two months ago, while building a scope of work for a project, a client asked why they needed in-depth interviews with their customers as part of the research deliverables. “We have a pretty clear vision for how our website needs to be updated. We have great relationships with our members so they send us feedback, and we’ve got years...
A couple of years ago, the National Association of Mutual Insurance Companies, or NAMIC as we know them, spotted a trend. It’s Claims Conference was under-attended in comparison with the association’s membership base. With over 700 member companies and each one having at least one person in claims, the NAMIC team thought they should be reaching at least half of...
Gen Z is quickly grabbing the attention of marketers - How do we recruit them? How do we get them to buy our product? How can we gain their influence on the purchase decisions of their parents? This generation has grown up with technology at their fingertips, is accustomed to immediate gratification, and is already communicating with people all across...
Marketers discuss the future of smart data collection and interpretation Sometimes you just want a Diet Coke. Sure, it’s made with artificial sweetener, but it’s still a soda. Plus, you can enjoy it guilt-free. In the same way, advances in AI marketing trends may be artificial, but they’re no less effective. You’ve already heard me introduce some ideas about...
I’ve got a professional history with email. Which means I've got a history of seeing people roll their eyes when I talk about it. Email gets a bad rap because companies aren’t doing enough to ensure their content is useful and interesting to the subscriber. Companies can easily go overboard, blinded by the cost-effectiveness of email, and start to send...