The Value and Importance of Company Culture

Every company has a culture, but does your current culture contribute to achieving your business goals, or does it actually hinder it?   Let’s start with what it is. “Culture” consists of shared beliefs and values established by an organization’s leaders and is communicated and reinforced through various methods, ultimately shaping employee perceptions and behaviors. At Willow, the foundation of...

Does Your Association Need Feathr?

A Look at Digital Marketing Software for Associations   If you’ve ever set up a digital campaign—whether through Facebook ads, retargeting, or email—you know current technology provides lots of great opportunities to get in front of your targeted audience as they go about their online lives. But managing digital advertising across different platforms can feel overwhelming, especially if you don’t live...

Best Practices for Blog Categories and Tags

How to ensure your blog taxonomies are SEO and user friendly When it comes to search engine optimization, having an active blog with useful content is one of the best strategies you can employ—but the way you organize that content matters. Used correctly, blog categories and tags can boost your search engine traffic, bringing in new visitors interested in the...

Google Analytics Glossary

Google Analytics Terms & Definitions The following terms and definitions will help you better understand the data being collected for your site in Google Analytics. Not sure how to interpret your data? We can help.   Users: People who engage with your site or app over a given date range. This is typically what people mean when they say “visitors.”...

Our Favorite Analytics Reports

One of our Digital Team’s favorite things to do is dig around in a site’s Google Analytics account, finding takeaways that can help our clients better meet their business goals. Understanding your visitors’ behavior can help you not only diagnose what parts of your marketing strategy are working (and which aren’t), but it can also give you insights into how...