Marketing in a Downturn

Be Positive and Pivot These are certainly unprecedented times. Nothing that I’ve ever seen before in 28 years of business. We started Willow in the 1992 Recession, and we lived through it. We managed through the downturn in the early 2000’s. And we successfully navigated the 2008 recession. Is what we’re experiencing today any different?   Well of course it is....

Four Tips for Communicating During the COVID-19 Crisis

Communications in the time of COVID-19 is an unprecedented landscape. Brands and organizations are struggling to determine what value-added content they should share — and what will only add to the noise. Associations face some unique challenges in continuing to provide member services in the midst of a pandemic. To help, here are four tips to guide your communications during...

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Create A Winning Hourly Employee Recruiting Strategy

Hourly Employee Recruitment Marketing Is Hot Think recruiting hourly employees is only a topic for your HR department? Think again. It’s become a hot topic in marketing circles with articles and blog posts like Recruiting Ideas for Hourly Employees and The Best Recruiting Strategies For Sourcing and Hiring Hourly Employees. Low unemployment rates have made it a challenge for companies...

Balancing Act: Managing Effectiveness and Efficiency to Make the Most of Your Marketing

This is part one of a three-part series on the importance of achieving balance between effectiveness and efficiency in your business’s marketing efforts. In this post, we’ll compare effectiveness and efficiency. In 2002, the Oakland Athletics had the third-lowest team payroll in the league at around $40 million. That same season, the New York Yankees spent $125 million in salary....

Time to Celebrate: Recognizing a Member Anniversary

If you Google “today’s holiday”, something will come up. As a matter of fact, as I’m writing this blog post, it’s National Chicken Wing Day (and chicken wings are undoubtedly a cause for celebration). As surely as I will be getting an order of honey barbeque boneless wings with ranch from B-dubs today, humans find reasons to celebrate things. Celebrations...