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Associations at Work (from Home): Meeting Members’ Evolving Needs in the Remote Work Era

The world doesn’t work the way it used to… literally. For years, digital nomads, freelancers, and independent contractors have been predicting the rise of remote work, but as HubSpot points out in its 2020 Remote Work Report, there’s a key difference between traditional remote work and working remotely. Remote work is a lifestyle usually adopted by choice. Working remotely was...

Someone Killed the Cookie: A Whodunnit for the Digital Age

“C” is for “cookie”... but “C” is also for “crime.” And this particular game of “CLUE” is a lot trickier to solve. No weapons, no bodies… just the premeditated murder of the third-party cookie. There are suspects, to be sure: Mr. Google. Madame Safari. Professor Chrome. And Ms. Firefox, to name a few. Each with motive and opportunity to off...

Event Planning: Indirectly Hit Your Goals

Back in July, I asked the question, “Did you pivot your event strategy?” Since then, I’ve used the word “pivot” about 10 dozen times, paced my living room floor pondering this new virtual event space, tripped over my cat in the process, and eventually landed on a new question: “How can your event create a different kind of revenue?” Not...

Reaching Your Audience in a Post-2020 World

As we wave bon voyage to the whirlwind that was 2020 and settle into the new “normal” of 2021, it’s important to take some time and reflect on all of the changes last year brought to the world of digital marketing.  This new, virtual normal isn’t going anywhere, and as a result, businesses have had to become more reliant on...

Are You TALKING to Your Customers?

About two months ago, while building a scope of work for a project, a client asked why they needed in-depth interviews with their customers as part of the research deliverables. “We have a pretty clear vision for how our website needs to be updated. We have great relationships with our members so they send us feedback, and we’ve got years...