Balancing Act: Managing Effectiveness and Efficiency to Make the Most of Your Marketing

This is part one of a three-part series on the importance of achieving balance between effectiveness and efficiency in your business’s marketing efforts. In this post, we’ll compare effectiveness and efficiency. In 2002, the Oakland Athletics had the third-lowest team payroll in the league at around $40 million. That same season, the New York Yankees spent $125 million in salary....

Time to Celebrate: Recognizing a Member Anniversary

If you Google “today’s holiday”, something will come up. As a matter of fact, as I’m writing this blog post, it’s National Chicken Wing Day (and chicken wings are undoubtedly a cause for celebration). As surely as I will be getting an order of honey barbeque boneless wings with ranch from B-dubs today, humans find reasons to celebrate things. Celebrations...

What we love about Gen Z: An Infographic

Gen Z is quickly grabbing the attention of marketers - How do we recruit them? How do we get them to buy our product? How can we gain their influence on the purchase decisions of their parents? This generation has grown up with technology at their fingertips, is accustomed to immediate gratification, and is already communicating with people all across...

What we’re planning for in 2019

We asked our Leadership Team to share the top trending topics that are on their mind as we move into the new year. Here's what they had to say:   BRAD Voice Search. "Hey, Alexa!" It's predicted that by 2020 over half of all searches will be done via voice. Stay tuned for our blog post on this topic in...