Truthing in Advertising

Reaching your audience in the post-truth era of alternative facts One of my favorite marketing soothsayers is Rohit Barghava, a former Ogilvy exec-turned-bestselling-author, whose annual books on the latest marketing trends are consumed by more than a million readers. Each year, Rohit compiles a list of trends that he curates over the course of the year, based on a number...

5 Simple Ways to Generate Helpful Content

We’ve all been there. You have a question so you take to search or social media to find the answer. Remind me, what did we do before Google when someone asked, “How much does a baby elephant weigh?” From Google and Yahoo to Facebook and Twitter, the way we find and exchange information has changed dramatically—even in the past decade....

Automation, AI and Machine Learning

5 Ways Artificial Intelligence is Going to Impact Your Business Will 2018 be the Year of the Robot Revolution?   As owner and CEO of Willow Marketing, I do my best to stay on top of the latest industry trends. In our increasingly fast-paced, tech-evolving-at-the-speed-of-light society, that’s not always an easy task. One thing is becoming increasingly clear: today’s evolving...

content marketing strategy

Creating a Content Marketing Strategy in Eight Steps

It seems so easy that first time you sit down in front of your computer. I mean, how hard can it be? A quick blog post here, a newsroom item there, an infographic, a video, an ebook… oh, and another blog post, then another. Before you know it, that “side project” you started to increase the amount of indexable keywords...

Evolution of Human Behavior

What Evolution Tells Us About Human Behavior that Smart Tech Can’t

About a year ago, I began managing a handful of brands who all believed a laser focus on “martech” would solve their most complex consumer problems. Before our partnership began, each group invested heavily in technology that promised them leads. After months of setup, deployment went smoothly but when the first month’s numbers came in (and the second, then the...