5 Simple Ways to Generate Helpful Content

We’ve all been there. You have a question so you take to search or social media to find the answer. Remind me, what did we do before Google when someone asked, “How much does a baby elephant weigh?” From Google and Yahoo to Facebook and Twitter, the way we find and exchange information has changed dramatically—even in the past decade....

Automation, AI and Machine Learning

5 Ways Artificial Intelligence is Going to Impact Your Business Will 2018 be the Year of the Robot Revolution?   As owner and CEO of Willow Marketing, I do my best to stay on top of the latest industry trends. In our increasingly fast-paced, tech-evolving-at-the-speed-of-light society, that’s not always an easy task. One thing is becoming increasingly clear: today’s evolving...

content marketing strategy

Creating a Content Marketing Strategy in Eight Steps

It seems so easy that first time you sit down in front of your computer. I mean, how hard can it be? A quick blog post here, a newsroom item there, an infographic, a video, an ebook… oh, and another blog post, then another. Before you know it, that “side project” you started to increase the amount of indexable keywords...

Evolution of Human Behavior

What Evolution Tells Us About Human Behavior that Smart Tech Can’t

About a year ago, I began managing a handful of brands who all believed a laser focus on “martech” would solve their most complex consumer problems. Before our partnership began, each group invested heavily in technology that promised them leads. After months of setup, deployment went smoothly but when the first month’s numbers came in (and the second, then the...

Not For Members Only

Not For Members Only: Trends and Takeaways from ASAE’s Marketing, Membership & Communications Conference

For the past several years, we’ve been making the trip to Washington, D.C. for the American Society of Association Executives (ASAE) Marketing, Membership & Communications Conference (MMCC). Since we work with a fair number of professional and trade associations, it’s an opportunity to get inside their world and learn more about what’s keeping leaders up at night, how others are...