Those of us of a certain age likely remember the old infomercial tagline. The promise of “set it and forget it” is great in theory, but when it comes to marketing automation, it’s not quite so simple. And for associations, whose success hinges on the strength of their relationships...
A whole heck of a lot has changed for every company since March 2020. You likely had to adjust your staffing structures, work environments, flexibility with employees, product and service offerings, technology - really everything from A to Z. But have you evolved your brand over the past 2 years? Does the brand you had before COVID-19 still resonate with...
As marketers, we’re always trying to learn more about our target audiences. Who are they? Where do they live? How do they learn about the products or services they need? What articles on our website do they download? How long do they stay on a webpage before making a purchase? The questions we can ask and insights we can gather...
We’ve all seen the pop-ups and modules announcing “this site uses cookies!” Around the time Google decided to kill the cookie (and other forms of third-party data tracking), digital marketers frantically started changing the way they collect customer information. Enter: Zero-Party Data According to TechCrunch, the latest buzzword in tech is “zero-party data.” Additionally, the elimination of third-party cookies in...
Now that the days are dark and cold, all we want to do here at Willow Marketing is put on some holiday music and a festive apron and start baking. Peppermint cookies, gingerbread, or yule logs? Yes, please! There’s only one thing that makes us happier than whipping up a batch of mouth-watering holiday treats, and that’s marketing. Like baking,...