Nothing this year is quite like ever before – even the weather in Chicago. “The Windy City” did live up to its name, with gusts up to 50 miles per hour, but temperatures were unseasonably warm, hitting over 60 degrees. And they were welcomed by all the association friends attending the 2021 Association Forum Holiday Showcase. It was so good...
Guest Post: This is part two of a two-part series titled "Conversations with a Sponsorship Purchaser" written by Amy Thornburg. You can find part one here. Amy is a collaborative, strategic, and results-oriented professional with 20 years of success in association, event, and sponsorship management. Amy has a unique ability to find creative, actionable, ways for organizations to earn more...
Guest Post: This is part one of a two-part series titled "Conversations with a Sponsorship Purchaser" written by Amy Thornburg. Amy is a collaborative, strategic, and results-oriented professional with 20 years of success in association, event, and sponsorship management. Amy has a unique ability to find creative, actionable, ways for organizations to earn more revenue through building valuable partnerships and...
The world of paid media is quickly evolving to keep up with all of the new media opportunities available to consumers - streaming services, new social media platforms, retargeting, geotargeting, voice search. Along with these new advertising mediums, there is also a new way to go about placing media - programmatic. So what is programmatic advertising? Programmatic ad buying is...
A year ago, we saw the world change before our eyes. Grocery stores had lines wrapping around the building, guest rooms became offices (and school rooms), girls’ night out moved to the Houseparty app — and in-person conferences became virtual conferences. Well, now it’s the summer of 2021, and the world is shifting again. You can now go back to...