New study shows big changes in how consumers align with your brand.

Consumers want to be heard, express their opinions and align themselves with brands that reflect their values. A study commissioned by global digital agency Wunderman*, in partnership with Penn Schoen Berland, surveyed 2,000 people ages 18-65 in the US and UK. Results show a whopping 79% of consumers surveyed said that brands must actively demonstrate “they understand and care about me” before they consider purchasing. And these findings were consistent regardless of age, geography, or gender.

Consumers and members are demanding organizations change not only the way they market, but what they offer.

Download our Seven Critical Questions worksheet and find out if you have what it takes to show up as a loyal brand—a brand they just can’t live without. Just fill out the form to get your free copy!
Have questions or want to explore your own brand values? We’d love to help you out.

*Visit Wantedness.com for the breakout data points changing the game.

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