Attitudinal Segmentation Research Webinar
Watch the recording of our August 25 Zoom webinar with Brad Gillum of Willow Marketing and Susan Baier of Audience Audit Inc. We break down the numbers, uncover the four attitudinal segments you can find in your organization, and explore how you can use this information to strategize and implement winning communications. If you have questions or would like more resources, check out our Attitudinal Segmentation Research page.
More Tools. More Better.
Download our FREE attitudinal segmentation assets, including the full research whitepaper “Understanding the Membership Decision, the Executive Summary of our presentation at ASAE 2020, and a simple questionnaire that will help you poll your members and understand their attitudes toward your association.