In a year where personal interactions have been limited, wearing face masks has become part of the daily routine, and in-person meetings have been replaced with Zoom calls, it’s not surprising that we are craving happier times. Historically, fashion has been a barometer reflecting the nation’s mood and desires.
If you are of a certain age, you probably had a mod-print miniskirt or wide bell bottoms hanging in your closet. These now-vintage clothing items were inspired by the hippie free-love movement, glam-rock, and disco society Boomers embraced. Wide lapels and even fatter ties were a statement of optimism in face of the skyrocketing inflation, double-digit interest rates, and price controls of the 1970s. (Yes, the 70s weren’t as simple and idyllic as portrayed on The Brady Bunch!)
Recently, Pantone released its Fashion Color Trend Report for Spring/Summer 2021. And it reminded me of The Brady Bunch’s kitchen — the color palette is anchored by bright orange, rust, and golden hues. The palette is a sophisticated version of the 70s trend. After all, we are all getting a little tired of our gray sweatpants and black leggings!
While we’ve been living in a stay-at-home bubble, design does not. One trend influences another. The colors that become popular in the fashion world are often indicators of the colors we’ll use to decorate our homes, and as marketing professionals, incorporate into brand development and graphic design.
Pantone is reflecting our optimism, and hopes for brighter days. The color palette is cheerful and uplifting, with warm marigold, serene cerulean blue, and optimistic yellow. It is a strong statement that 2021 will bring better days and wipe away the gray COVID-19 fog of 2020.
To see the entire Pantone Spring 2021 color palette, visit the Pantone website. Want to talk more about how to capitalize on these new, trendy colors? Or, simply want some graphic design or brand support? Reach out today.