To Virtual Intern or Not to Virtual Intern?

This post was written by our 2020 Summer Intern Hannah Salsbery at the conclusion of her internship in August 2020. I was devastated when I found out the rest of my semester would be online. I went into panic mode, wondering what would happen with my classes, moving out of my dorm room, and what I would end up doing...

What Non-Developers Need to Know About WordPress CMS Administration

Not long ago, my seventy-two year old step mom told me she’d developed, and was managing, my father’s business website. A retired romance languages professor, she’d done the research, used a templated site builder, and learned the basics of CMS (Content Management System) administration. Why am I telling you this?  If a retired romance languages professor can teach herself basic...

Did You Pivot Your Event Strategy?

Did You Pivot Your Event Strategy?

In the last 4 months how many times have you said or heard the word PIVOT when talking about a conference or convention?  And how many times did the image of Ross Gellar and a couch pop up in your mind?  Lately I’ve gotten used to running full steam ahead on a project only to abruptly stop … and pivot. ...

Racial Equality at the Brand Level

Racial Equity at the Brand Level

Has your organization made real change in the push for racial equity? Taking a good, hard look at your brand dimensions. 2020 has been the most challenging year I have faced as a leader at Willow. As a new partner in the agency, my resilience, energy, compassion, empathy and morals have all been tested like never before. Just when I...

Adopting a Hub and Spoke Content Strategy

What is the Hub and Spoke Content Strategy? The hub and spoke model is one you’re probably already using whether you realize it or not. The strategy goes like this: Know Your Audience First, you have to take into account your audience and their customer journey. What content will they find value in? Once you’ve got this part nailed down,...