More Conversations with a Sponsorship Decision Maker

Guest Post: This is part two of a two-part series titled "Conversations with a Sponsorship Purchaser" written by Amy Thornburg. You can find part one here. Amy is a collaborative, strategic, and results-oriented professional with 20 years of success in association, event, and sponsorship management. Amy has a unique ability to find creative, actionable, ways for organizations to earn more...

Conversations with a Sponsorship Purchaser

Guest Post: This is part one of a two-part series titled "Conversations with a Sponsorship Purchaser" written by Amy Thornburg. Amy is a collaborative, strategic, and results-oriented professional with 20 years of success in association, event, and sponsorship management. Amy has a unique ability to find creative, actionable, ways for organizations to earn more revenue through building valuable partnerships and...

What is Programmatic Advertising and Should I Be Using It for My Organization?

The world of paid media is quickly evolving to keep up with all of the new media opportunities available to consumers - streaming services, new social media platforms, retargeting, geotargeting, voice search. Along with these new advertising mediums, there is also a new way to go about placing media - programmatic.   So what is programmatic advertising? Programmatic ad buying is...

Five Tips for Google Grant Management for Associations

Making the Most of Your Google Grants Account  Okay, so you’ve followed our advice and applied for a Google Ad Grant—and your organization was accepted! Now what?  Getting a free $10,000 to help promote your association sounds like a dream come true, but figuring out how to make the most of that money can be overwhelming. We’ve helped a number...