Cookie-pocalypse: Google Chrome Eliminates Cookies

I’m excited to discuss one of my favorite topics ever ...Cookies! While I would love to sit here and debate chocolate chunk vs. old fashioned oatmeal raisin, the cookies we are discussing are wreaking havoc on more than just the Cookie Monster. Today’s widespread devastation is being caused by the coined “Cookie-pocalypse.” Goodbye, Cookies Google Chrome has announced they will...

Three Questions to Ask Before Building a Content Strategy

If creating a content strategy was one of your 2020 goals, you’re not alone. Many marketers have prioritized content on their to-do list for the new year. But like most strategic endeavors, research is an important first step. Before you jump in on creating a plan, you need to ask a few questions to help point your content strategy in...

Narrowing Your Focus in 2020

Narrowing Down Your New Year Focus

Friend: “What are your goals for the new year?” Me: *panic settles in as I realize that I haven’t created the space to think about my goals or what I want my new year to look like, thus setting me behind everyone else and painting me a schmuck* Me: “Uh, I don’t know yet!”   Setting Goals Can Be Difficult...

Your Business’s Year in Review(s)

Make 2020 a success by being ready for changes coming from Google They say the clothes make the man. If that’s true, we can also say the reviews make the business. Like a crisp blazer (or a rumpled old t-shirt), reviews are often the first thing people see when searching for your business. And like clothing, customers use reviews to...

The New Black in Branding

The new fashionable thing. The term references black as a perpetually fashionable color and is typically used in the statement "(something) is the new black”…as in “Orange is the New Black” the hit series on Netflix. While most marketers are looking for the next, next, we’re taking a look backwards as we start the new year. Because, we know that...