Navigating the Legal Dimensions of AI: Strategic Considerations for Association Executives

In the dynamic landscape of association management, the rapid adoption of artificial intelligence (AI) presents unparalleled opportunities for innovation and efficiency, something that we all seek in our professional roles. As association executives, you are well aware of the transformative potential AI holds for member-based organizations. However, alongside these promises lie critical legal considerations that demand someone to be knowledgeable...

Navigating the Privacy Landscape: Google Analytics 4, Third-Party Cookies, and the Rise of First-Party Data

In the ever-evolving digital landscape, the impact of privacy laws on third-party cookies has become a focal point for businesses and organizations relying on web analytics to understand user behavior. As privacy concerns rise and regulations tighten, major players like Google Analytics are adapting to these changes, ushering in a new era with Google Analytics 4 (GA4). This transition signals...

Why Storytelling Matters

In a world where consumers are bombarded with a barrage of advertisements and marketing campaigns, what separates one brand from the other? How can brands connect with audiences on a deeper, more emotional level? The answer lies in the power of storytelling. Storytelling relies on building a narrative, allowing the audience to activate their whole brain. Using video, voice and...

Our best projects of 2023

As 2023 comes to an end, we’re reflecting on some of the fantastic projects we’ve had a chance to work on and are excited to share a few of our favorites with you. We asked our creative team to pick some their most memorable projects they’ve worked on, the list was long but these stood out for us. HealthNet Indianapolis...