Making Sure Your Site is Optimized for Voice Search

What you should be adding to your 2019 marketing strategy This past Thanksgiving, my 5-year old nephew stood at his grandma’s corner cabinet, yelling up at her smart speaker. “ALEXA,” he shouted, dancing side to side in his light-up sneakers. “ALEXA, TELL ME ABOUT POKEMON.” The 5-and-under market might not be your intended audience and Pokemon may not be your...

What we’re planning for in 2019

We asked our Leadership Team to share the top trending topics that are on their mind as we move into the new year. Here's what they had to say:   BRAD Voice Search. "Hey, Alexa!" It's predicted that by 2020 over half of all searches will be done via voice. Stay tuned for our blog post on this topic in...

#LinkedInUCRs: A Rant

A rant blog post about the wrong way and the right way to connect, network, and market on LinkedIn. I’m about to vent my spleen and rant a bit, so strap on your safety goggles, internet masses. I am about to rip into something in desperate need of a good ripping. I also want to preface this rant with the...

Meet Veronica Salsbery, our Controller

There’s only one thing Veronica Salsbery loves more than numbers, and that’s family. Which is really saying something, because her affinity for pristine balance sheets and business reports exceeds even what you’d typically expect from a controller. It also explains why she fits in so well at Willow. “It’s a family atmosphere,” explains Veronica. “The people here at Willow truly...