Guest Post: This is part two of a two-part series titled "Conversations with a Sponsorship Purchaser" written by Amy Thornburg. You can find part one here. Amy is a collaborative, strategic, and results-oriented professional with 20 years of success in association, event, and sponsorship management. Amy has a unique ability to find creative, actionable, ways for organizations to earn more...
Guest Post: This is part one of a two-part series titled "Conversations with a Sponsorship Purchaser" written by Amy Thornburg. Amy is a collaborative, strategic, and results-oriented professional with 20 years of success in association, event, and sponsorship management. Amy has a unique ability to find creative, actionable, ways for organizations to earn more revenue through building valuable partnerships and...
The world of paid media is quickly evolving to keep up with all of the new media opportunities available to consumers - streaming services, new social media platforms, retargeting, geotargeting, voice search. Along with these new advertising mediums, there is also a new way to go about placing media - programmatic. So what is programmatic advertising? Programmatic ad buying is...
Making the Most of Your Google Grants Account Okay, so you’ve followed our advice and applied for a Google Ad Grant—and your organization was accepted! Now what? Getting a free $10,000 to help promote your association sounds like a dream come true, but figuring out how to make the most of that money can be overwhelming. We’ve helped a number...
Branding can be an overwhelming process – but it's even more challenging when it feels like you and your creative team aren’t even speaking the same language! From RGB, to CMYK, to PMS, discussions about color systems can sound a bit like alphabet soup. To help, we’ve created a simple guide to shed light on all the most important terms,...