All Aboard the Tik Tok Train

You may have heard of Tik Tok. Or, more likely, you haven’t. Or you’re solely familiar with Kesha’s hit song “TiK ToK”. No matter your familiarity, the Tik Tok app is stepping in hot on the social media scene and has some serious power as a marketing tool for Gen Z. But before we dive into the confusing land of...

Google Search Update: E-A-T

Expertise, Authoritativeness, and Trustworthiness If you pay attention to your site's organic traffic and SEO (search engine optimization), you might have heard a new acronym being tossed around over the last year or so: E-A-T. Thanksgiving is just around the corner, but unfortunately, E-A-T has nothing to do with eating pumpkin pie (though I would argue that maybe we should...

Balancing Act: Managing Effectiveness and Efficiency to Make the Most of Your Marketing

This is part one of a three-part series on the importance of achieving balance between effectiveness and efficiency in your business’s marketing efforts. In this post, we’ll compare effectiveness and efficiency. In 2002, the Oakland Athletics had the third-lowest team payroll in the league at around $40 million. That same season, the New York Yankees spent $125 million in salary....

4 Tips for Better Feedback

Last month, the Willow office closed its doors and turned off its computers for 24 hours (give or take a few hours) for our annual agency retreat on Lake Sweetwater near Ninevah, Indiana. These retreats are legendary. It’s a coworker-only event where we get to really know each other better, let loose and have fun. We also cap the retreat...

The Value and Importance of Company Culture

Every company has a culture, but does your current culture contribute to achieving your business goals, or does it actually hinder it?   Let’s start with what it is. “Culture” consists of shared beliefs and values established by an organization’s leaders and is communicated and reinforced through various methods, ultimately shaping employee perceptions and behaviors. At Willow, the foundation of...