COVID-19 Update
You’ve likely heard us talk about our three company values, the first being open. In response to the forecasted spread of COVID-19, and the projections of associated health risks, we’re staying open … from our homes. The Willow team has gone virtual. (At least for the time being.) We’re available by phone, text, video chat, email, and Zoom. In-person meetings will only be held when absolutely necessary for the health of all involved. Our working hours remain 8am to 5pm EDT.
Does your website receive a large amount of traffic from your own employees? One of the most common filters that we apply to our clients Google Analytics accounts is an IP filter for office locations. Although employees may be a primary user of your site, it is likely that you are still primarily interested in your site's performance for external...
By now you’ve read all the blogs and articles on how to transition from working at an office to working at home. Have video meetings, set up a designated space to work, take regular breaks. But are you teleworking intentionally? We have been forced into creating a new routine, starting new habits, so why not take this opportunity to do...
Instead of another “how to deal with this situation that no one knows how to deal with” post flooding your feed, this is a post about not always having the answers. But having the bravery to keep showing up and talking — and the confidence in self to trust your honed instincts. For the first time since perhaps since 9/11,...
Be Positive and Pivot These are certainly unprecedented times. Nothing that I’ve ever seen before in 28 years of business. We started Willow in the 1992 Recession, and we lived through it. We managed through the downturn in the early 2000’s. And we successfully navigated the 2008 recession. Is what we’re experiencing today any different? Well of course it is....
Communications in the time of COVID-19 is an unprecedented landscape. Brands and organizations are struggling to determine what value-added content they should share — and what will only add to the noise. Associations face some unique challenges in continuing to provide member services in the midst of a pandemic. To help, here are four tips to guide your communications during...