Reaching Your Audience in a Post-2020 World

As we wave bon voyage to the whirlwind that was 2020 and settle into the new “normal” of 2021, it’s important to take some time and reflect on all of the changes last year brought to the world of digital marketing.  This new, virtual normal isn’t going anywhere, and as a result, businesses have had to become more reliant on...

Pulse Poll: COVID Impact on Events

What effect has the COVID-19 pandemic had on association events? In this December's Pulse Poll, we asked association members to reflect on their experience with in-person events pre-pandemic and the value they bring to an association's membership. December Pulse Poll Questions and Results How many live or in-person events held by your association (conventions, conferences, seminars, networking events, etc.) have...

Don’t Ghost Your New Email Subscriber – Send A Welcome Email!

Recently, I had a shameful realization which confirmed, to my personal dismay, that even seasoned marketing professionals can lose touch with certain fundamentals.  When I was in high school, I had the opportunity to take an IQ test, and when the administrator reported back on my number, my heart sank. Since I’m already airing some of my personal dirty laundry,...

Designing a Post-Pandemic Future

At the end of the year, it’s a common practice to reflect on the past months as well as to look forward to where we want to go in the next year. Not only is it productive to do this in our personal and professional lives, it’s also important to be in tune with where our industries have been and...