Narrowing Your Focus in 2020

Narrowing Down Your New Year Focus

Friend: “What are your goals for the new year?” Me: *panic settles in as I realize that I haven’t created the space to think about my goals or what I want my new year to look like, thus setting me behind everyone else and painting me a schmuck* Me: “Uh, I don’t know yet!”   Setting Goals Can Be Difficult...

The New Black in Branding

The new fashionable thing. The term references black as a perpetually fashionable color and is typically used in the statement "(something) is the new black”…as in “Orange is the New Black” the hit series on Netflix. While most marketers are looking for the next, next, we’re taking a look backwards as we start the new year. Because, we know that...

Three Red Flags That Signal You Need a Content Strategy in 2020

Content is all around us -- as consumers, we are absolutely inundated with it. From blogs, to social media posts, to online ads and beyond, there is so much content available to us, even the most important messaging can get lost in the noise. As marketers, the best way to make sure our message is heard is to create and...

finding a person through a looking glass flanked by two people

Create A Winning Hourly Employee Recruiting Strategy

Hourly Employee Recruitment Marketing Is Hot Think recruiting hourly employees is only a topic for your HR department? Think again. It’s become a hot topic in marketing circles with articles and blog posts like Recruiting Ideas for Hourly Employees and The Best Recruiting Strategies For Sourcing and Hiring Hourly Employees. Low unemployment rates have made it a challenge for companies...

pencil and ruler used for design

Variable Logos: The “How To” Behind This Design Concept

A Concept with Options In a society that is ever-expanding to embrace the ideology of “made to order,” the concept of “one-size-fits-all” is quickly becoming a thing of the past. One industry trend in particular that is quickly gaining traction across the branding field is the use of variable logos. Why limit an organization to a single homogeneous emblem, when...