Lesson in Planning for Marketing Communications

A lesson in not counting your race cars before the engine starts. I’m a huge racing fan. Growing up, Memorial Day weekend was always celebrated by watching the Indianapolis 500. As an adult, I’ve only missed the “Greatest Spectacle in Racing” once and it’s because I was 39 weeks pregnant. Anyways, my love for motorsports rarely intersects with my interest...

5 Simple Ways to Generate Helpful Content

We’ve all been there. You have a question so you take to search or social media to find the answer. Remind me, what did we do before Google when someone asked, “How much does a baby elephant weigh?” From Google and Yahoo to Facebook and Twitter, the way we find and exchange information has changed dramatically—even in the past decade....

Automation, AI and Machine Learning

5 Ways Artificial Intelligence is Going to Impact Your Business Will 2018 be the Year of the Robot Revolution?   As owner and CEO of Willow Marketing, I do my best to stay on top of the latest industry trends. In our increasingly fast-paced, tech-evolving-at-the-speed-of-light society, that’s not always an easy task. One thing is becoming increasingly clear: today’s evolving...

A Sneak Peek Into Our Branding Process

Branding will never go out of style. It’s a necessity for just about everything from the bagels you eat in the morning, the car you drive to work, the company you work for, and even you, yourself. Sure you may not have a logo for your personal self, but you have truth, values and a personality, all of which you...

Erin Green headshot

Shining the Light on Erin Green, Creative Operations Manager at Willow

You’ll always get more than you expect from working with Willow. It starts by nurturing talent and passion in a culture that values resourcefulness and versatility. We’re humble, but we also don’t mind bragging a bit about our people. Because our people are your people. And what’s good for Willow is good for you. This month, we shine the spotlight...