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Gen Z is quickly grabbing the attention of marketers - How do we recruit them? How do we get them to buy our product? How can we gain their influence on the purchase decisions of their parents? This generation has grown up with technology at their fingertips, is accustomed to immediate gratification, and is already communicating with people all across...
Headlines are the single most important factor when creating great content. According to Copyblogger, 80% of your visitors will read your headline but only 20% will go on to finish the article. So how can you create a headline that is both interesting and accurate? Here are some tips to consider for your next article. Use Numbers and Data...
Ways to integrate link building into your current marketing efforts If you’ve spent any time on search engine optimization for your website, you probably know that link building is important. Every link pointing to your site is like a vote for your content—and the more links you have from different sites, the easier it can be to get your content...
“Companies use core values to help define their culture and give weight to their brand. But for too many businesses, core values are nothing more than a collection of empty, hollow words.” I overheard this statement during a presentation at the February ADVISA Inspire Conference, and it stopped me in my tracks. Brand values aren’t just words you believe in....
One of the biggest advantages of digital marketing, when compared to traditional, offline marketing, is the ability to track your audience’s behavior and use it to more effectively communicate with them. Knowing how visitors interact with your brand online allows you to direct your messaging to better meet them at the right time. But to make the most of this...