Willow Marketing

See the possibilities.
Know how to get there.

Research-based Strategy
Inspiring Creative
Measurable Results

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Who We Help

  • Member-Based Associations
  • Health Services
  • Construction Industry
  • Family-Owned Businesses

With nearly three decades of consulting experience with member-based associations and organizations within the health services and construction industries, we know change is something that comes from the inside out — and it’s never easy. So, let’s discover opportunities that will make an impact together through some good old-fashioned research, informed strategy, and creative design.

arcDESIGN

Creating a rallying cry that resonates

When your organization stands out from the crowd to you and your team but looks and feels like everyone else to folks on the outside, it’s time to discover who you really are, put your flag in it, and wave it proudly for all to see.

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SILO

Starting with an idea and a space

Identifying a viable business opportunity and chasing down the dream happens to very few. So, when your startup needs a brand that resonates with target audiences, it's critical to make all the pieces fit and convey your dream through design, content, and experience.

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ADVISA

Evolving a business and it's brand

A major change in the industry can either cause a brand to continue down its path, ignoring the changes around it, or pivot into something bolder, more unique and accurate (according to internal and external feedback).

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Board of Certification for Emergency Nursing (BCEN)

Strengthening relationships and reinforcing value

Shifting a transactional relationship into something more takes research, understanding, time, and actions that convey commitment to those you serve. Not to mention a brand that connects with audiences at a deeper level.

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Full-service marketing. At your service. Really.

Curiosity may have killed the cat but it fuels our marketing strategy. Through research and creative collaboration, we develop brands that resonate with their audiences through creative design and execution, websites, digital marketing, content, public relations, and a unique brand experience.

Learn More About Our Services
Branding Strategy Digital Creative Research

Looking for creative methods to reach your members, achieve revenue goals, and ignite engagement?

We've been a part of the association world for decades and know firsthand every message is unique, relationships are always personal, and we're all trying to do more with less.

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“Willow employs a team of individuals who all have expertise in their specific niche, and when brought together as a team is unstoppable.”
— Lindsay Labas, CPRP Carmel Clay Parks & Recreation Marketing Director

Info You Can Use

Cookie-pocalypse: Google Chrome Eliminates Cookies

// Willow Marketing Digital

I’m excited to discuss one of my favorite topics ever ...Cookies! While I would love to sit here and debate chocolate chunk vs. old fashioned oatmeal raisin, the cookies we are discussing are wreaking havoc on more than just the Cookie Monster. Today’s widespread devastation is being caused by the coined “Cookie-pocalypse.” Goodbye, Cookies Google Chrome has announced they will...

Three Questions to Ask Before Building a Content Strategy

// Erin Witt Content

If creating a content strategy was one of your 2020 goals, you’re not alone. Many marketers have prioritized content on their to-do list for the new year. But like most strategic endeavors, research is an important first step. Before you jump in on creating a plan, you need to ask a few questions to help point your content strategy in...

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