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COVID-19 Update

You’ve likely heard us talk about our three company values, the first being open. In response to the forecasted spread of COVID-19, and the projections of associated health risks, we’re staying open … from our homes. The Willow team has gone virtual. (At least for the time being.) We’re available by phone, text, video chat, email, and Zoom. In-person meetings will only be held when absolutely necessary for the health of all involved. Our working hours remain 8am to 5pm EDT.

Willow Marketing

See the possibilities.
Know how to get there.

Research-based Strategy
Inspiring Creative
Measurable Results

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Who We Help

  • Member-Based Associations
  • Health Services
  • Construction Industry
  • Family-Owned Businesses

With nearly three decades of consulting experience with member-based associations and organizations within the health services and construction industries, we know change is something that comes from the inside out — and it’s never easy. So, let’s discover opportunities that will make an impact together through some good old-fashioned research, informed strategy, and creative design.

arcDESIGN

Creating a rallying cry that resonates

When your organization stands out from the crowd to you and your team but looks and feels like everyone else to folks on the outside, it’s time to discover who you really are, put your flag in it, and wave it proudly for all to see.

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SILO

Starting with an idea and a space

Identifying a viable business opportunity and chasing down the dream happens to very few. So, when your startup needs a brand that resonates with target audiences, it's critical to make all the pieces fit and convey your dream through design, content, and experience.

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ADVISA

Evolving a business and it's brand

A major change in the industry can either cause a brand to continue down its path, ignoring the changes around it, or pivot into something bolder, more unique and accurate (according to internal and external feedback).

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Board of Certification for Emergency Nursing (BCEN)

Strengthening relationships and reinforcing value

Shifting a transactional relationship into something more takes research, understanding, time, and actions that convey commitment to those you serve. Not to mention a brand that connects with audiences at a deeper level.

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View all of our work

Full-service marketing. At your service. Really.

Curiosity may have killed the cat but it fuels our marketing strategy. Through research and creative collaboration, we develop brands that resonate with their audiences through creative design and execution, websites, digital marketing, content, public relations, and a unique brand experience.

Learn More About Our Services
Branding Strategy Digital Creative Research

Looking for creative methods to reach your members, achieve revenue goals, and ignite engagement?

We've been a part of the association world for decades and know firsthand every message is unique, relationships are always personal, and we're all trying to do more with less.

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“Willow employs a team of individuals who all have expertise in their specific niche, and when brought together as a team is unstoppable.”
— Lindsay Labas, CPRP Carmel Clay Parks & Recreation Marketing Director

Info You Can Use

Adopting a Hub and Spoke Content Strategy

// Dylan Stone ContentDigital

What is the Hub and Spoke Content Strategy? The hub and spoke model is one you’re probably already using whether you realize it or not. The strategy goes like this: Know Your Audience First, you have to take into account your audience and their customer journey. What content will they find value in? Once you’ve got this part nailed down,...

Remember Not to Forget

Remember Not to Forget

// Andrew Miller Personality

The COVID-19 pandemic has changed life for almost everyone in our country, if not the world. Here at Willow, we are all working remotely to help prevent the spread of the virus, and that is a change for our team! We’re all experiencing a wide range of emotions over the changes and the uncertainty that is ahead of us. But...

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