×

COVID-19 Update

You’ve likely heard us talk about our three company values, the first being open. In response to the forecasted spread of COVID-19, and the projections of associated health risks, we’re staying open … from our homes. The Willow team has gone virtual. (At least for the time being.) We’re available by phone, text, video chat, email, and Zoom. In-person meetings will only be held when absolutely necessary for the health of all involved. Our working hours remain 8am to 5pm EDT.

Willow Marketing

See the possibilities.
Know how to get there.

Research-based Strategy
Inspiring Creative
Measurable Results

See How We Can Help

Who We Help

  • Member-Based Associations
  • Health Services
  • Construction Industry
  • Family-Owned Businesses

With nearly three decades of consulting experience with member-based associations and organizations within the health services and construction industries, we know change is something that comes from the inside out — and it’s never easy. So, let’s discover opportunities that will make an impact together through some good old-fashioned research, informed strategy, and creative design.

arcDESIGN

Creating a rallying cry that resonates

When your organization stands out from the crowd to you and your team but looks and feels like everyone else to folks on the outside, it’s time to discover who you really are, put your flag in it, and wave it proudly for all to see.

See the work

SILO

Starting with an idea and a space

Identifying a viable business opportunity and chasing down the dream happens to very few. So, when your startup needs a brand that resonates with target audiences, it's critical to make all the pieces fit and convey your dream through design, content, and experience.

See the work

ADVISA

Evolving a business and it's brand

A major change in the industry can either cause a brand to continue down its path, ignoring the changes around it, or pivot into something bolder, more unique and accurate (according to internal and external feedback).

See the work

Board of Certification for Emergency Nursing (BCEN)

Strengthening relationships and reinforcing value

Shifting a transactional relationship into something more takes research, understanding, time, and actions that convey commitment to those you serve. Not to mention a brand that connects with audiences at a deeper level.

See the work
View all of our work

Full-service marketing. At your service. Really.

Curiosity may have killed the cat but it fuels our marketing strategy. Through research and creative collaboration, we develop brands that resonate with their audiences through creative design and execution, websites, digital marketing, content, public relations, and a unique brand experience.

Learn More About Our Services
Branding Strategy Digital Creative Research

Looking for creative methods to reach your members, achieve revenue goals, and ignite engagement?

We've been a part of the association world for decades and know firsthand every message is unique, relationships are always personal, and we're all trying to do more with less.

See how we can help
“Willow employs a team of individuals who all have expertise in their specific niche, and when brought together as a team is unstoppable.”
— Lindsay Labas, CPRP Carmel Clay Parks & Recreation Marketing Director

Info You Can Use

Getting Real: 360 Reviews

// Erin Witt Personality

It’s easy to give a compliment. As humans, we love to hear that people appreciate our good qualities and recognize our hard work. There’s actual science to this: believe it or not, receiving a compliment lights up the same reward centers of the brain that are activated during sex. And by giving a compliment, we’re likely to receive one in...

Why Focusing on First-Party Data Should Be First on Your List

// Keyon Whiteside Digital

What’s the Big Deal with First-Party Data?  Do any of the following statements describe your organization? "We want to create brand awareness." "We want to create brand loyalty." "We want to generate leads, and we want to run multi-channel campaigns." If you answered yes, first-party data needs to be a focus of conversations. According to eMarketer, 85% of U.S. marketers...

See all posts
Let's Work Together
Join Our Team