Discovering Your Brand Archetype

Archetype: a symbol, theme, setting, or character-type that recurs in different times and places in myth, literature, folklore, dreams, and rituals so frequently or prominently as to suggest (to certain speculative psychologists and critics) that it embodies some essential element of ‘universal’ human experience. – The Concise Oxford Dictionary of Literary Terms Archetypes are all around us — in literature, film,...

Getting at Gamers

"He’s AFK." "Pink is Sus." "He’s such a n00b." "I’m lagging so bad!" "GG!" Are you picking up what I’m putting down? If so, you’re probably a fellow “gamer” … or live with one! I have the benefit of living with a 12-year old son who has introduced me to the incredible world of gaming. And I must admit, I’m...

Racial Equality at the Brand Level

Racial Equity at the Brand Level

Has your organization made real change in the push for racial equity? Taking a good, hard look at your brand dimensions. 2020 has been the most challenging year I have faced as a leader at Willow. As a new partner in the agency, my resilience, energy, compassion, empathy and morals have all been tested like never before. Just when I...

Helpful Marketing Email Subscriptions We’re Loving

We’ll be sharing a monthly list of our favorite things - tools, resources, books, etc. that we find helpful in the ever-evolving and super cool world of marketing. This month we’re sharing a list of the email subscriptions we like.  These are the emails that we read EVERY time they come in our inbox. We look forward to opening them...