Shining the Light on Cara Bow, Graphic Designer at Willow

We sometimes tend to think of design as what the project ultimately ends up looking like—the finished piece with all of the art and polish. But good design must begin from the very start of a project, during the early discussions and ideation. It’s even more important when it comes to web design because someone must be the constant champion...

Willow’s Favorite Digital Tools – May 2018 Edition

I’m always amazed at the number of incredibly helpful digital tools and resources we have available at our fingertips. I recently asked the Willow team to share some of their favorite digital tools that they use on a regular basis and I learned about tons of new resources to add to my toolbox. I'm hoping you find this list helpful,...

Erin Green headshot

Shining the Light on Erin Green, Creative Operations Manager at Willow

You’ll always get more than you expect from working with Willow. It starts by nurturing talent and passion in a culture that values resourcefulness and versatility. We’re humble, but we also don’t mind bragging a bit about our people. Because our people are your people. And what’s good for Willow is good for you. This month, we shine the spotlight...

Evolution of Human Behavior

What Evolution Tells Us About Human Behavior that Smart Tech Can’t

About a year ago, I began managing a handful of brands who all believed a laser focus on “martech” would solve their most complex consumer problems. Before our partnership began, each group invested heavily in technology that promised them leads. After months of setup, deployment went smoothly but when the first month’s numbers came in (and the second, then the...

24 CARAt Gold: Employee Spotlight on Cara Tudor

I tend to agree with Cara Tudor when she says that there are some fantastic people working at Willow Marketing. And as the next shrub to get the employee spotlight treatment, she’s no exception. Her dance moves are that of legend, her delicious and routine rice bowl creations are nothing short of mouth-watering, and, as many colleagues have described, her...