Erin Green headshot

Shining the Light on Erin Green, Creative Operations Manager at Willow

You’ll always get more than you expect from working with Willow. It starts by nurturing talent and passion in a culture that values resourcefulness and versatility. We’re humble, but we also don’t mind bragging a bit about our people. Because our people are your people. And what’s good for Willow is good for you. This month, we shine the spotlight...

Evolution of Human Behavior

What Evolution Tells Us About Human Behavior that Smart Tech Can’t

About a year ago, I began managing a handful of brands who all believed a laser focus on “martech” would solve their most complex consumer problems. Before our partnership began, each group invested heavily in technology that promised them leads. After months of setup, deployment went smoothly but when the first month’s numbers came in (and the second, then the...

24 CARAt Gold: Employee Spotlight on Cara Tudor

I tend to agree with Cara Tudor when she says that there are some fantastic people working at Willow Marketing. And as the next shrub to get the employee spotlight treatment, she’s no exception. Her dance moves are that of legend, her delicious and routine rice bowl creations are nothing short of mouth-watering, and, as many colleagues have described, her...

10 Ways You Know You Work at Willow Marketing

10 Ways You Know You Work at Willow Marketing By Caroline Patterson   I had a mix of emotions running through me as I walked up to the doors of Willow Marketing on my first day. I was excited to start this new chapter of my life, but also nervous for the challenges and various tasks that I would be undertaking...

The ABC’s of V: Employee Spotlight on Veronica Salsbery

With spotlights on employees from the design (Luke W.), operations (Sue) and web (Keyon) departments in the books, it was time to explore a department that, at times, goes unrecognized. A department tucked away from the top floor, seen only when necessary—and that’s exactly how she prefers it. This past week, I sat down with none other than Mrs. Veronica...