Marian University set an ambitious goal: to raise $350 million by 2025 and $500 million by 2030 as part of its Journey to 2030 campaign. As the university prepared to launch the public phase at its 2022 gala, it needed a powerful way to share its story to inspire donors, build excitement, and sustain momentum throughout a multi-year fundraising effort. The challenge was to translate Marian’s vision for the future into an emotionally resonant message that could engage diverse audiences across events, social media, and digital platforms.
Solution
Willow Marketing partnered with Marian’s marketing and development teams to craft a storytelling strategy that united emotion with impact. We designed a central campaign landing page to serve as the digital hub for Journey to 2030, created compelling social content, and produced cinematic video pieces highlighting the university’s mission, milestones, and community impact.
These videos became cornerstone storytelling tools featured across Marian’s owned channels and showcased at the university’s largest annual fundraising events. By combining strategy, video production, and ongoing creative support, Willow helped amplify Marian’s message, build sustained engagement, and strengthen donor relationships.
Our continued partnership ensures the campaign’s momentum remains strong in keeping Marian University’s vision visible, inspiring, and well on its way toward achieving its historic fundraising goals.
