Ali Kattman is a creative strategist at Willow, where curiosity meets strategy and ideas spark into full-blown brand magic. With a background in visual experience design and a love for audience-first thinking, Ali brings a fresh blend of insight, empathy, and imagination to every project.
A proud grad of IUPUI’s Herron School of Art and Design, Ali kicked off her career in design research for healthcare and nonprofit orgs—learning early on how to translate complex human needs into thoughtful design solutions. From there, she expanded her superpowers to include web design, WordPress development, and full-stack brand strategy.
At Willow, Ali’s a go-to for shaping big-picture brand stories, crafting visual systems with heart, and making sure every pixel has a purpose. Whether she’s developing a voice, designing an interface, or dreaming up campaign concepts, she leads with intention—and a spark of curiosity that keeps the ideas flowing.
