Rebranding for Success… in 10 Simple Steps

Last month, I was honored to present to association professionals at ASAE19, in a session I co-led with Hilde Marnul from the Board of Certification for Emergency Nursing. I consider Hilde and her organization as a client, a friend, and a rebranding success story. But the prospect of rebranding can be a daunting challenge to many organizations. Some don’t understand...

#LinkedInUCRs: A Rant

A rant blog post about the wrong way and the right way to connect, network, and market on LinkedIn. I’m about to vent my spleen and rant a bit, so strap on your safety goggles, internet masses. I am about to rip into something in desperate need of a good ripping. I also want to preface this rant with the...

Turn Off The Radio

The morning commute...most people have one, whether short or long. A consistent chunk of time that you can devote to a number of things to start your day off right. Do you tune in to a morning talk show to get a laugh? Do you listen to an educational podcast? Do you pick up listening to your latest audiobook? Up...

Not Your Typical Political Post…

Are you registered to vote? In our wacky world of politics it’s important for everyone to make sure their voice is heard. And even more so today, with the bizarreness of everything from Kanye to Kavenaugh, we see a public push for people to vote. Rohit Bhargava wrote in his book “Non-Obvious 2018 Edition: How To Predict Trends And Win The...

Artificial Intelligence: The Real Deal for Data Management

Marketers discuss the future of smart data collection and interpretation   Sometimes you just want a Diet Coke. Sure, it’s made with artificial sweetener, but it’s still a soda. Plus, you can enjoy it guilt-free. In the same way, advances in AI marketing trends may be artificial, but they’re no less effective. You’ve already heard me introduce some ideas about...