Turn Off The Radio

The morning commute...most people have one, whether short or long. A consistent chunk of time that you can devote to a number of things to start your day off right. Do you tune in to a morning talk show to get a laugh? Do you listen to an educational podcast? Do you pick up listening to your latest audiobook? Up...

Not Your Typical Political Post…

Are you registered to vote? In our wacky world of politics it’s important for everyone to make sure their voice is heard. And even more so today, with the bizarreness of everything from Kanye to Kavenaugh, we see a public push for people to vote. Rohit Bhargava wrote in his book “Non-Obvious 2018 Edition: How To Predict Trends And Win The...

Artificial Intelligence: The Real Deal for Data Management

Marketers discuss the future of smart data collection and interpretation   Sometimes you just want a Diet Coke. Sure, it’s made with artificial sweetener, but it’s still a soda. Plus, you can enjoy it guilt-free. In the same way, advances in AI marketing trends may be artificial, but they’re no less effective. You’ve already heard me introduce some ideas about...

Branded House vs. House of Brands

What your brand architecture means for your business Ever gone house hunting? If so, you may have been asked by a realtor about your style preferences. Mid-century ranch? Colonial two-story? Cape Cod or bungalow? Whatever your taste, the architecture of a house is what speaks to you. It tells you how the house is built and what you can expect...

Do You Have Trust Issues?

  How to manage and market your online reputation for better consumer relationships   Joan Jett didn’t give a &$%# about her bad reputation, but those of us in the business world don’t have the same luxury. Our reputation can draw customers in… or turn them off before we’ve even had a chance to prove ourselves. Our online reputation is...