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Associations at Work (from Home): Meeting Members’ Evolving Needs in the Remote Work Era

The world doesn’t work the way it used to… literally. For years, digital nomads, freelancers, and independent contractors have been predicting the rise of remote work, but as HubSpot points out in its 2020 Remote Work Report, there’s a key difference between traditional remote work and working remotely. Remote work is a lifestyle usually adopted by choice. Working remotely was...

Marketing in a Downturn

Be Positive and Pivot These are certainly unprecedented times. Nothing that I’ve ever seen before in 28 years of business. We started Willow in the 1992 Recession, and we lived through it. We managed through the downturn in the early 2000’s. And we successfully navigated the 2008 recession. Is what we’re experiencing today any different?   Well of course it is....

Your Business’s Year in Review(s)

Make 2020 a success by being ready for changes coming from Google They say the clothes make the man. If that’s true, we can also say the reviews make the business. Like a crisp blazer (or a rumpled old t-shirt), reviews are often the first thing people see when searching for your business. And like clothing, customers use reviews to...

Rebranding for Success… in 10 Simple Steps

Last month, I was honored to present to association professionals at ASAE19, in a session I co-led with Hilde Marnul from the Board of Certification for Emergency Nursing. I consider Hilde and her organization as a client, a friend, and a rebranding success story. But the prospect of rebranding can be a daunting challenge to many organizations. Some don’t understand...

#LinkedInUCRs: A Rant

A rant blog post about the wrong way and the right way to connect, network, and market on LinkedIn. I’m about to vent my spleen and rant a bit, so strap on your safety goggles, internet masses. I am about to rip into something in desperate need of a good ripping. I also want to preface this rant with the...