"We’re business consultants who happen to specialize in marketing. We help people and have fun doing it."
In the dynamic landscape of association management, the rapid adoption of artificial intelligence (AI) presents unparalleled opportunities for innovation and efficiency, something that we all seek in our professional roles. As association executives, you are well aware of the transformative potential AI holds for member-based organizations. However, alongside these promises lie critical legal considerations that demand someone to be knowledgeable...
As marketers, we’re always trying to learn more about our target audiences. Who are they? Where do they live? How do they learn about the products or services they need? What articles on our website do they download? How long do they stay on a webpage before making a purchase? The questions we can ask and insights we can gather...
Nothing this year is quite like ever before – even the weather in Chicago. “The Windy City” did live up to its name, with gusts up to 50 miles per hour, but temperatures were unseasonably warm, hitting over 60 degrees. And they were welcomed by all the association friends attending the 2021 Association Forum Holiday Showcase. It was so good...
As an established regular on the association conference circuit, there are a lot of things I miss about the bygone days of in-person events. Dynamic speakers, lively discussions, handshakes, and business card exchanges. But one of the things I miss MOST is the laughter. Getting a group of enthusiastic, like-minded professionals in the same space is almost always guaranteed to...
The world doesn’t work the way it used to… literally. For years, digital nomads, freelancers, and independent contractors have been predicting the rise of remote work, but as HubSpot points out in its 2020 Remote Work Report, there’s a key difference between traditional remote work and working remotely. Remote work is a lifestyle usually adopted by choice. Working remotely was...