TRANSFORM YOUR ASSOCIATION MARKETING

Elevate Your Member Experience with Insight-Driven Strategy

We know that leading an association means wearing multiple hats - from being an influencer to an educator, not to mention the vital role of facilitating networking. Our goal? To support and empower your team with data-driven insights that form the foundation of tailored, digital-focused marketing strategies. We can help engage your members throughout their lifecycle while unlocking new revenue streams for your organization. Discover why leading member-based organizations choose Willow to keep them ahead with our expertise in association trends, web design, and analytics, so you can concentrate on what matters most - your members.

Our Research.

Your Results.

Willow is committed to conducting primary, proprietary research among associations across a variety of industries. Our research is statistically significant and allows us to conduct in-depth analysis and draw meaningful insights that drive our marketing strategies.

What kind of research does Willow do?

Qualitative & Quantitative

Attitudinal Interviews & Focus Groups

Web & Creative Audits

We did the research.

Now What?

It’s time to leverage data to spark insights that drive meaningful engagement and results. You may have heard of the “5 C’s of Marketing” – we take a similar approach through our CANOPY insight mapping process. Our unique approach explores four crucial areas of influence – COMPANY, CULTURE, CUSTOMER, and COMPETITION. Informed by our detailed research, this method doesn’t just scratch the surface; it provides the fuel for a deep dive into what defines your unique brand position and resonates with your association audience.

COMPANY

In this case, your association is the company. We explore insights we gather from how your company operates and use this discovery phase to identify your key stakeholders and dive into relevant channel data.

CULTURE

Culture refers to what’s happening in the world around us, and what’s happening within your organization, exploring how the two intersect. We study both internal and external culture to create a strategy that is effective, meaningful, and informed by the current climate.

CUSTOMER

Your members are your customers, and understanding them is critical to your success. We establish your target audience and conduct/study in-depth research to create personas you can leverage to market better to the members who matter.

COMPETITION

We’ll look at other organizations like yours to find both similarities and differences in how you operate and how you market, so we can identify your Unique Selling Proposition. We’ll find gaps in the market and build strategies to fill them, while also looking for opportunities to connect and collaborate with complementary groups.

Our Fifth "C"?

CONCEPT

The culmination of our process is a distilled, overarching insight that acts as the engine for your marketing strategy, allowing your brand to occupy a unique position in your industry. Its the foundation for creative, emotional content that can used across your most effective channels and build your presence in new ones

BRINGING YOUR BRAND TO LIFE

We have 30+ years of experience in developing branding, campaigns, and strategies for associations. Here are a few of the ways we focus on supporting your brand.

Digital Marketing

Email Marketing

Content Marketing

Research & Analytics

Strategic Insight Mapping

SEO & Web Development

Public Relations & Earned Media

Lead Gen

LMS Tools & Implementation

Google Grant Proposals

Focused on results

Turning Unknowns into Understanding

CBDCE wanted to support their audience by educating the Type 2 diabetic population and bringing awareness of the important role and value that Certified Diabetes Care and Education Specialists can play in the lives of people with diabetes.

Our research uncovered key insights including that most people recently diagnosed with Type 2 Diabetes are getting treatment, but rarely any education and they often feel overwhelmed. Studies have shown that just 10 hours of education with a specialist can significantly improve (70.3%) reduction in A1C numbers. Our campaign leveraged the emotional, empowering benefit of having a guide to manage Type 2 Diabetes with a CBDCE-certified specialist.

Our targeted campaign resulted in:

1,423% INCREASE IN TRAFFIC TO THEIR LIVING WITH DIABETES
LANDING PAGE

10+% CLICK THROUGH RATE

A few of the organizations we help

Willow collaborates with ambitious partners to build impactful brand experiences

THAT DRIVE GROWTH

Willow Marketing is where numbers meet narratives. We balance quantitative analytics with qualitative storytelling, resulting in marketing strategies that are as empathetic as they are effective. Our passion lies in amplifying the voices of organizations with a purpose. Whether you’re looking to expand your membership base, enhance member engagement, or ensure the sustainability of your success, Willow wants to be a partner in your growth.

Consider us more than just a marketing agency; we’re your business advisors specializing in the nuanced field of association marketing. Strategy and analytics lay the foundation of our approach, powering creative campaigns that not only captivate but convert. This is a strategic investment in your association’s future. Our focus is on the tangible impact of our marketing initiatives on your organization’s growth metrics.