Thoughts, feelings, experiences, and perceptions that exist in people’s minds. It’s the value people attach to your name. People you call customers, members, employees, or clients. We help you manage the meaning of your brand so that people experience who you really are. Not a painted over version of who you used to be.
We start with Discovery… distill the findings… and use Thomas Gad’s 4-Dimensional Branding to define the brand experience… all that happens before the first inspired sketch.
We uncover the Functional, Social, Mental, and Spiritual dimensions that define how different stakeholders experience your brand and teach you how to activate your unique brand code to connect, communicate, and cultivate relationships with your audience. We also identify your Brand Archetype. Hero, rebel, caregiver—who are you in the minds of others? It’s part science and part art, and it’s all a part of the branding process at Willow.