The Willow Marketing Associations Attitudinal Research Study findings will be released soon. 

For a third consecutive year, we’re taking a deeper dive into member attitudes (called attitudinal segmentation) to explore what association members need, and how organizations can better meet those needs. 

This year’s study surveyed professional association members and certification candidates nationwide to take a closer look at member attitudes and beliefs surrounding the role associations play in supporting individuals holistically – both personally and professionally. Attitudinal segmentation offers a closer look at the mindset of members to understand what makes them tick – and in turn, can help you better communicate with and serve your members. And new this year, we’re excited that we were able to include certification bodies along with member associations.

We’ll be hosting an exclusive webinar to share our key findings and takeaways in September. Sign-up here to be notified when registration is open. 

We can’t wait to share these findings – and put the insights to work for our association partners!