NEXT COURSE:
Marketing Automation
Friday, April 26, 2019 | 8:30 AM
At Willow Marketing
3590 North Meridian Street, Indianapolis, IN 46208
RESERVE YOUR SEAT!About This Event
Wouldn’t it be great if you could run some of your daily, weekly, or monthly marketing tactics on autopilot? If you’re looking for more time to think strategically about marketing efforts in 2019, then our Better U on marketing automation is a can’t miss event.
Join us on April 26th as Willow’s Director of Content and Earned Media, Lauren Littlefield and Director of Digital Services, Keyon Whiteside discuss how you can effectively market on multiple channels online and automate repetitive tasks in your marketing department.
Learn what marketers SHOULD be doing, what they SHOULDN’T be doing, and some tips to save some precious time and resources.
Whether you’re trying to figure out the best way to automate your marketing efforts or don’t know where to start, our April Better U event is for you!
Attendees will learn:
- How to think strategically about business and brand goals with “goal-driven content”
- What is marketing automation, how is it different than email marketing, and how it can help obtain your business goals
- How marketing automation + goal-driven content can move customers/members through the buyer journey
- How to improve sales and marketing efficiencies that directly impact your organization’s revenue
About Willow Better U
What to Expect
Who Should Attend
Speakers
Lauren Littlefield, Director of Content and Earned Media
Lauren leads the content and PR efforts for Willow, its clients,
and the occasional ’90s boy band sing-along with equal zeal. Her high energy and focus on the task at hand are put to good use, as she oversees client work and leads Willow’s public relations and content production efforts. When Lauren came to Willow, she brought 12 years of PR and marketing experience, her Hanover College alumni pennant, and a raucous laugh you can’t ignore.
Keyon Whiteside, Director of Digital Services
Keyon is a former Indianapolis Colts Linebacker, amateur Mandarin Chinese interpreter, a human hard drive of dad jokes, and a PHP and .NET coding machine. Like Einstein and da Vinci before him, Keyon is an autodidact. Which is a fancy way of saying that there’s pretty much nothing he can’t teach himself. Keyon leads the Digital Services team with an athlete’s discipline and an engineer’s mind.