About This Event

Wouldn’t it be great if you could run some of your daily, weekly, or monthly marketing tactics on autopilot? If you’re looking for more time to think strategically about marketing efforts in 2019, then our Better U on marketing automation is a can’t miss event.

Join us on April 26th as Willow’s Director of Content and Earned Media, Lauren Littlefield and Director of Digital Services, Keyon Whiteside discuss how you can effectively market on multiple channels online and automate repetitive tasks in your marketing department. 

Learn what marketers SHOULD be doing, what they SHOULDN’T be doing, and some tips to save some precious time and resources.

 

Whether you’re trying to figure out the best way to automate your marketing efforts or don’t know where to start, our April Better U event is for you!

Attendees will learn:

  • How to think strategically about business and brand goals with “goal-driven content”
  • What is marketing automation, how is it different than email marketing, and how it can help obtain your business goals
  • How marketing automation + goal-driven content can move customers/members through the buyer journey
  • How to improve sales and marketing efficiencies that directly impact your organization’s revenue

About Willow Better U

Willow Better U is a series of free courses designed to give you the tools you need to better grow your organization. Topics will vary, but the goal is always the same. Practical advice and useful information you can take back to your team to start moving the needle on what really matters for your business. Get ready to get inspired with new ideas, strategies, and more! We'll keep you for no longer than an hour and a half.

What to Expect

Coffee! Let’s just start with that. We know not everybody is a morning person so we’ll provide a light breakfast and an easy to digest presentation. If you were expecting a fussy lecture, you’ve come to the wrong place, but we hope you’ll stick around. We’ll save some time for group discussion and Q & A, and then send you back out into the world a little wiser. All that in 60 minutes!

Who Should Attend

You should! That’s why we’re doing this. If the Better U topic is already on your radar (or your job description) and you’re looking to cut through the clutter of “best practices” and get right to the “how do I do this better practices”, this is for U. (See how we did that?) You don’t have to be a Willow client, you just have to register so we know that you’re coming. Bring a buddy if you want. We’re a friendly bunch.

Speakers

Lauren Littlefield, Director of Content and Earned Media

Lauren leads the content and PR efforts for Willow, its clients,
and the occasional ’90s boy band sing-along with equal zeal. Her high energy and focus on the task at hand are put to good use, as she oversees client work and leads Willow’s public relations and content production efforts. When Lauren came to Willow, she brought 12 years of PR and marketing experience, her Hanover College alumni pennant, and a raucous laugh you can’t ignore.

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Keyon Whiteside, Director of Digital Services

Keyon is a former Indianapolis Colts Linebacker, amateur Mandarin Chinese interpreter, a human hard drive of dad jokes, and a PHP and .NET coding machine. Like Einstein and da Vinci before him, Keyon is an autodidact. Which is a fancy way of saying that there’s pretty much nothing he can’t teach himself. Keyon leads the Digital Services team with an athlete’s discipline and an engineer’s mind.

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