Companies use core values to help define their culture and give weight to their brand. But for too many businesses, core values are nothing more than a collection of empty, hollow words. No more! This blog post and tools are here to help you bolster your business with values that add meaning to your brand. Your brand values should help to...
If you’ve read our post on Getting Started with Usability Testing, you know it’s important to get user feedback on your new website or redesign before you make costly mistakes. Running a moderated usability test is one of the best ways to hear directly from your audience members. Usability testing can be scaled in many ways, but no matter how...
Why User Testing Is Critical for Your New Website Launching a new website can be really exciting. Whether you’re doing a long-needed redesign or starting something completely new, you’re likely eager to put your company or organization’s best foot forward. You also probably have lots of ideas about the content you’ll need and the user experience that will work best...
Do you remember your college internship? I do. I was fortunate that my internship ended up being my actual job throughout my college career. And I loved it. I worked for a cluster of radio stations and let me tell you -- I. Did. It. All. I worked the Sunday 4am shift, the Friday 8pm shift, I filed, I answered...
Gen Z is quickly grabbing the attention of marketers - How do we recruit them? How do we get them to buy our product? How can we gain their influence on the purchase decisions of their parents? This generation has grown up with technology at their fingertips, is accustomed to immediate gratification, and is already communicating with people all across...