If These Things Around Willow Could Talk Around Willow…

By nature, my role at Willow is extremely internal. That’s why I’m always around– lurking in doorways, jumping in conversations from the room next door, and answering Gchats before people even realize they hit “send.” I see a lot. But I don’t see everything. Take it from the office objects that have endured it all. If only these things could...

Using Attribution to Measure Digital Marketing Efforts

One of the things that first drew me to digital marketing was the wealth of data available to analyze user behavior. When I first signed into Google Analytics, I was blown away by the information about user behavior available at your fingertips. For a business owner, this tool becomes even more powerful. Google Analytics (and other data tools), can be...

Willow Marketing By The Numbers

Awhile back we did an office survey among all Willow team members covering a smorgasbord of topics—from how many shrubs are not from Indiana to settling the oxford comma debate once and for all. Here are results:  

All Of The Things: Employee Spotlight on Sue Richardson

It’s 9:01 AM. The customary Willow morning meeting is about to begin. Willow team members trickle in, finding a seat near the coffee bar to share the who, what, when, where and whys of their upcoming day. 9:03 AM. The meeting begins with the first person outlining their day. But as each member of the team describes their day’s particulars,...

Gaga For Branding

“Best Picture” in Branding Twenty-four hours after the Oscars ceremony has come to pass, there is one lasting memory. It isn’t career recognition for Leo or how Chris Rock tiptoed around the eggshells of racial inequality in Hollywood. No, the Oscars belonged to Lady Gaga. Her performance of “Til It Happens To You” was what everybody was talking about then,...