SEO Tips To Focus Your Websites Priorities for Users

Association websites tend to have an abundance of content (win!), but difficulty organizing, prioritizing, and scaling it. Conversions (i.e. people finding you and becoming a member) don't typically happen online, nor do you want them to. You also face the challenge of engaging with members that span multiple demographics, locations, interests, and ties to your organization. Harnessing the principles of...

Olivia’s Willow Intern Survival Guide

Dear Future Willow Intern,   Hi! My name is Olivia. I am the current intern here at Willow. I’m going to tell you about the ups, downs and all of the tricks of being a Willow intern. First and foremost, there’s going to be work you don’t want to do. But hey, that’s true with any internship. You’re going to...

Happy 10 Year Anniversary, Kim!

She was young. Only a couple of years out of school, but smart and driven. As President of the American Marketing Association, I needed someone on the board to serve as VP of Collegiate Affairs. Someone who would really kick-start efforts. And she did just that. Within a year, she helped to revitalize or initiate several collegiate chapters for us resulting...

Hello From The Whiteside: Employee Spotlight On Keyon Whiteside

I’ve come to realize that no matter where you go or what career you have, every job has similar types of people. The quiet one. The office mom. The veteran. And a type I can only label as “the character.” Now, the character is someone who, through his or her unique, ineffable personality, manages to seamlessly lighten the mood, is...

5 Tips for Building a Successful Facebook Campaign

Brands are turning to Facebook to enhance their brand recognition with target audiences. One of the main reasons for this approach is because of Facebook’s detailed audience targeting. Detailed audience targeting allows you to find the specific audiences that will most identify with your brand and interact with your page and/or posts. Audience details include geographic location, demographics, interests, and...