Lessons From the Playground: It’s Always Best to Share

What's the foundation of a strong relationship? If you were to ask someone at Willow, they would tell you it's open, honest, transparent communication—the willingness to be vulnerable and—you guessed it—to share in order to build trust. If you think about it, these principles resonate within business. The commodities of trust and feedback translate directly into how products, services and...

7 Steps for Writing Your Best Blog Post Ever

Get ahead of your next blog post with these practical steps to help you keep the focus on the reader, flesh out what’s important, and knock your next post out of the park.   1. START WITH A GOAL, NOT A TOPIC There are too many ways to get off-topic when you start broad. Instead, decide up front what it...

The Willow Bun

Mall bangs. Rat-tails. Flock of Seagulls. Our society has had a lot of “what were they thinking??” moments in hair trends, but fortunately, most of them are fleeting. Some, though, have more hold than your baby sitter’s perm and a can of Aquanet. One such trend is “The Willow Bun” – now a way of life inside the walls of...

Public Relations: The Red Headed Stepchild (You Secretly Love the Most)

I often think of marketing as a huge umbrella that encompasses everything from customer acquisition, to customer retention and loyalty. Under that umbrella are elements of a broader, overarching strategy that include creative design, copywriting, event planning, website and email campaign development, and so on. However, there’s one piece of the marketing puzzle that is often left out. Maybe it’s...

Capturing Interest at the Micro-level

    Capturing Interest at the Micro-level By Steve Hall     As search marketers, we’re often tasked with putting ourselves “in the shoes” of our customers. Thinking about the needs and desires of a particular customer at any point along their journey can be a little tricky. For any given search query, you could be reaching a person at...