The Role:
We’re looking for a Creative Strategist to lead the creative strategy for both our agency and our clients. This is a leadership role that requires strategic thinking, creativity, and collaboration. You’ll be responsible for shaping the creative direction for brands and projects, inspiring teams, and ensuring that creative executions align with business goals.
What You’ll Do:
- Lead creative strategy for both our agency and our clients.
- Participate in client meetings, discovery sessions, and research to uncover insights and define creative approaches.
- Develop strategic creative plans in collaboration with the other Willow team strategists.
- Engage and collaborate with a team of creative talent (designers, writers, videographers, developers, media specialists, and creative partners) to bring strategies to life.
- Present creative rationale and strategies to clients with clarity and confidence.
- Recommend the best creative tactics and executions to achieve client objectives.
- Ability to tell the client’s story no matter how simple or complex it might be using emotion, humor, data, and facts to get their point across and make the impact necessary to achieve results.
- Balance thinking and doing—providing strategic direction while also rolling up your sleeves to execute when needed.
- Help continue to expand our pool of creative talent, and resources available to us
- Inspire and motivate both our internal team and external creative partners.
- Stay ahead of creative trends and innovations to keep our work fresh and impactful.
What We’re Looking For:
- A strategic thinker who asks great questions and sees the bigger picture.
- Experience in branding, marketing campaigns, and a variety of creative tactics (design, copywriting, video, digital media, web, etc.).
- A natural collaborator who thrives in a team setting and enjoys working with clients.
- An individual who takes pride in building the best team of individuals together for the work, whether that be in-house talent or strategic partners.
- Strong presentation skills—able to articulate creative concepts with clarity and persuasion.
- Ability to inspire and direct creative teams while also contributing hands-on.
- A keen understanding of how creative strategy aligns with business and marketing goals.
- Experience working in an agency environment, leading creative strategy efforts.
What Does Success Look Like:
As a Creative Strategist, your impact will be measured by your ability to:
- Develop creative campaigns that drive measurable results—meeting or exceeding client KPIs such as engagement, conversions, brand awareness, and audience growth.
- Grow and expand existing client relationships by introducing fresh ideas, innovative strategies, and data-driven creative solutions.
- Help land new clients by providing insightful strategic guidance during the new business process, shaping creative vision in pitches and proposals.
- Meet departmental profitability goals by ensuring efficient use of resources, prioritizing high-impact work, and optimizing creative processes.
- Inspire and motivate the team and partners to deliver exceptional creative work that aligns with strategic objectives.
- Elevate the Willow brand by ensuring our own agency’s creative presence—through branding, content, and campaigns—reflects our expertise and innovation.
- Stay ahead of industry trends and integrate new creative tactics that enhance results for clients and our agency.