“Your website is the face of your brand online—I help put it in the spotlight.”
What I do at Willow...
I help our clients make better use of their websites, whether it’s expanding their visibility online or ensuring their content meets the needs of their visitors.
The thing I would do for free...
Writing! I love to write, whether it’s a blog post, website copy, or my little fledgling novel I’m always working on. I can’t help but get joy out of the perfect combination of words.
The biggest misconception about my job...
Sometimes people assume with search engine optimization that you can just use a bunch of keywords over and over again and that will work—but SEO isn’t just about keywords; it’s about user experience and external signals as well.
Most valuable lesson I’ve learned…
Making your life what you want it to be sometimes means just going for it, even if (or especially when) you’re not sure what will happen.
How I try to make the world better...
I’ve always been a teacher at heart, even when I stopped teaching as a profession. From speaking at conferences to mentoring young professionals, I’m always looking for opportunities to teach—and to learn!
My happy place is...
At my grandparents’ lake house with my family, drinking wine with my grandpa. It’s calm and peaceful and feels like home.