"I collaborate with clients and the Willow team to further define client brands and build their strategy. Promotion and product are important but what will differentiate your business is strategy and positioning."
What I do at Willow...
I dig deep to understand my client’s business, industry, and competitors in order to bring fresh thinking and innovative ideas that help them solve problems and, ultimately, grow their business.
The thing I would do for free...
I’d drive a book-mobile to give books to kids that don’t have access to libraries and reading materials.
The biggest misconception about my job...
That branding isn’t necessary or important, and that anyone can be a digital storyteller and create compelling digital content.
Most valuable lesson I’ve learned…
Too many brands talk about themselves instead of sharing how they help their customers or drive business.
How I try to make the world better...
I like to engage with people both IRL and online as a volunteer – I’m a social media coordinator for an Indiana Mustangs baseball team, I like to take my kids to sort and pack food at Gleaners Food Bank, and my husband and I volunteer as greeters or coffee servers at our church.
My happy place is...
At the ballpark watching my boys play baseball, swimming, hiking, SPENGA®, national parks, and gardening.