Do you know your members' mindsets post-pandemic? We do.
Our 2021 member research focused on how our members were feeling. How were they doing in the shadows of 2020? We were able to identify three distinct segments within your membership based on their attitudes and feelings. Our study focused on how their associations and how their work makes them feel. We’re they showing up for them and supporting them? If you know how your members feel and you can identify each specific segment by these feelings or attitudes, you can create a marketing strategy and craft your communications to meet their unique needs. Willow Marketing is thrilled to present our second exclusive research study in segmenting your audience by attitude.
Research Whitepaper: "Exploring Member Mindsets: Meeting Your Members Where They Are"
The full write-up of our research project to better understand association member attitudes and choices. Dive into the data, learn about the segments, and implement actionable takeaways.
Webinar Presentation: 2021 Data Visualizations and Research Findings
Take a closer look at the presentation given during our Exploring Member Mindsets Webinar. A complete view of the presentation, including data visualizations and insights.
ICYMI: Exploring Member Mindsets Webinar Recording
If you missed the live webinar on September 9, 2021, here’s a video recording of the presentation in its entirety. Join Brad Gillum and Susan Baier as they walk through the data, share their expert insights, and answer attendee questions.
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