Best Practices for Blog Categories and Tags

How to ensure your blog taxonomies are SEO and user friendly When it comes to search engine optimization, having an active blog with useful content is one of the best strategies you can employ—but the way you organize that content matters. Used correctly, blog categories and tags can boost your search engine traffic, bringing in new visitors interested in the...

target audiences

How to reach a larger audience and grow membership

Just about every organization is searching for ways to better reach or expand their target audiences. It’s why companies create Facebook pages, post photos and videos to Instagram, and invest hundreds or even thousands of dollars on Google AdWords campaigns. Everyone is trying to find one more customer, client, partner or member. But, what works best? And is “doing it”...

We’re producing content for our members – but now what?

Content Quick Check We live in an age of content overload. Every day we are getting absolutely bombarded by more information than our brains can handle, and it’s becoming increasingly harder for information to stand out, and to stick (despite this truth, every word of the Jonas Brothers’ newest single has managed to take permanent residency in my head). While...

Willow News: Meet Our Growing Client Service Team

Willow expands its Client Service team We recently made two new hires in our Client Service team following the promotion of Senior Account Manager Leslie Lewis to Director of Client Service. Leslie has been instrumental in the ongoing growth and development of our team and, as a result of those efforts, we are celebrating the addition of Stephanie Michael and...

How Google is Combating Fake News

Have you searched for information or news online and come across search results which were misleading, questionable or even offensive? Chances are, it happens more than we even realize. For every solid, factual article published today, there seem to be three “fake news” stories that appear around it. It’s become increasingly difficult to discern what’s true, what’s an opinion and...