IP Filters for Home Networks During COVID-19

Does your website receive a large amount of traffic from your own employees? One of the most common filters that we apply to our clients Google Analytics accounts is an IP filter for office locations. Although employees may be a primary user of your site, it is likely that you are still primarily interested in your site's performance for external...

Zoom Best Practices and Setup

Zoom Best Practices: Setting Up For Success

From audio and video controls to meeting recording and transcription, Zoom has an extensive list of controls for your meetings. All you have to do is explore your options and customize your own personal settings. We’ve got three Zoom best practices to follow for quickly customizing your setup as well as specific tips for protecting your space from being "zoom-bombed."...

Intentional Teleworking: Optimizing Your New Daily Schedule

By now you’ve read all the blogs and articles on how to transition from working at an office to working at home. Have video meetings, set up a designated space to work, take regular breaks.  But are you teleworking intentionally? We have been forced into creating a new routine, starting new habits, so why not take this opportunity to do...

Authenticity in the Face of COVID-19

Instead of another “how to deal with this situation that no one knows how to deal with” post flooding your feed, this is a post about not always having the answers. But having the bravery to keep showing up and talking — and the confidence in self to trust your honed instincts. For the first time since perhaps since 9/11,...

Marketing in a Downturn

Be Positive and Pivot These are certainly unprecedented times. Nothing that I’ve ever seen before in 28 years of business. We started Willow in the 1992 Recession, and we lived through it. We managed through the downturn in the early 2000’s. And we successfully navigated the 2008 recession. Is what we’re experiencing today any different?   Well of course it is....