content for your brand

How to create simpler, better content for your brand

College almost ruined me as a writer. I remember an upperclassman telling me to pass finals I should “fill out the whole blue book.” It may have been complete nonsense flowing from my brain to my pen but as long as I filled one book, I could guarantee myself a passing grade. As a result, I had a lot of...

Making the Most of Google: How to Grab “Extra Listings” for Your Brand

If you’re a regular Google user (like nearly 74% of the world’s searchers), you’ve probably noticed there’s a lot more to a Google search results page than just a simple list of websites to click on. From showing recipe ratings and local map results to “knowledge panels” that try to directly answer your questions (like the weather forecast below), Google...

Sarah’s Internship Experience: What is Marketing?

Going into my senior year as a marketing student at Butler University, I thought to myself, “What even is marketing?” That’s kind of a terrifying thought to have when graduation is practically in sight. To me, marketing is this broad umbrella with everything from market research to digital media to project management beneath it. There are so many different personalities...

Making Sure Your Site is Optimized for Voice Search

What you should be adding to your 2019 marketing strategy This past Thanksgiving, my 5-year old nephew stood at his grandma’s corner cabinet, yelling up at her smart speaker. “ALEXA,” he shouted, dancing side to side in his light-up sneakers. “ALEXA, TELL ME ABOUT POKEMON.” The 5-and-under market might not be your intended audience and Pokemon may not be your...