Three Tips on Intentionality in the Workday

Ready for a quick read that could make a huge impact on your life? We hope this will be three minutes well spent.  Amidst our chaotic lives, it can feel difficult to keep up, let alone be intentional with our words, thoughts, and actions. At times, it's tempting to consider simply checking items off a to-do list as success. But…...

An Uplifting Forecast: Cheerful Colors to Lift Your Spirits

In a year where personal interactions have been limited, wearing face masks has become part of the daily routine, and in-person meetings have been replaced with Zoom calls, it’s not surprising that we are craving happier times. Historically, fashion has been a barometer reflecting the nation’s mood and desires.  If you are of a certain age, you probably had a...

Schema Markup: How Structured Data Can Increase Your Google Traffic

One of the most impactful Google changes in recent years has been the increased usage of schema markup.  Schema what? If you’re an avid Willow blog reader, you might remember last year’s post on Expanded Google Listings, where we talked about ways you can get your brand or organization more exposure in Google results—including the use of schema. But if...

Getting Real: 360 Reviews

It’s easy to give a compliment. As humans, we love to hear that people appreciate our good qualities and recognize our hard work. There’s actual science to this: believe it or not, receiving a compliment lights up the same reward centers of the brain that are activated during sex. And by giving a compliment, we’re likely to receive one in...

Why Focusing on First-Party Data Should Be First on Your List

What’s the Big Deal with First-Party Data?  Do any of the following statements describe your organization? "We want to create brand awareness." "We want to create brand loyalty." "We want to generate leads, and we want to run multi-channel campaigns." If you answered yes, first-party data needs to be a focus of conversations. According to eMarketer, 85% of U.S. marketers...