Kickstart Your 2021 Reading List

As 2020 grinds to a close, many of us are breathing a sigh of relief, ready to leave such a difficult year in the rearview mirror. At the same time, there’s also a feeling of excitement about new possibilities, and the promise of a much brighter 2021 right around the corner. Whether it’s travel, new creative endeavors, or growing business...

Pulse Poll: Work/Life Balance in a Pandemic

Our first Pulse Poll revealed interesting insights on the ways members view associations in the midst of the pandemic – specifically regarding work/life balance and how associations are meeting their members' needs at home. November Pulse Poll Questions and Results On a scale of 0-10, please rate the state of your work/life balance. 5.4 The average response of 5.4 indicates...

Variable Logos: A Unique Solution for a Unique Challenge

Branding or rebranding an organization is always a challenge in itself.  You have to choose one name, one mark, one color palette, one tone, and one voice to represent who you are and everything you do. Whew -- that’s a lot of pressure!  It becomes even more difficult when your organization serves vastly different audiences or offers a variety of...

Are You TALKING to Your Customers?

About two months ago, while building a scope of work for a project, a client asked why they needed in-depth interviews with their customers as part of the research deliverables. “We have a pretty clear vision for how our website needs to be updated. We have great relationships with our members so they send us feedback, and we’ve got years...

You Don’t Know Your “Why” – The Five Stages of Grief

In 2009, Simon Sinek wrote his acclaimed bestseller “Start With Why,” and if you’re late to the party and haven’t read it yet, the premise is exactly what it sounds like: Before you start anything, identify your "why." For most of us, 2009 was defined by the debut of Modern Family, the song, “I Got A Feeling” by the Black...