Intentional Teleworking: Optimizing Your New Daily Schedule

By now you’ve read all the blogs and articles on how to transition from working at an office to working at home. Have video meetings, set up a designated space to work, take regular breaks.  But are you teleworking intentionally? We have been forced into creating a new routine, starting new habits, so why not take this opportunity to do...

Authenticity in the Face of COVID-19

Instead of another “how to deal with this situation that no one knows how to deal with” post flooding your feed, this is a post about not always having the answers. But having the bravery to keep showing up and talking — and the confidence in self to trust your honed instincts. For the first time since perhaps since 9/11,...

Marketing in a Downturn

Be Positive and Pivot These are certainly unprecedented times. Nothing that I’ve ever seen before in 28 years of business. We started Willow in the 1992 Recession, and we lived through it. We managed through the downturn in the early 2000’s. And we successfully navigated the 2008 recession. Is what we’re experiencing today any different?   Well of course it is....

Four Tips for Communicating During the COVID-19 Crisis

Communications in the time of COVID-19 is an unprecedented landscape. Brands and organizations are struggling to determine what value-added content they should share — and what will only add to the noise. Associations face some unique challenges in continuing to provide member services in the midst of a pandemic. To help, here are four tips to guide your communications during...

Design Systems

When most people think about the design process, they might say it includes doodles, storyboards and big brainstorm sessions that result in fantastic, imaginative concepts. And in lots of cases, they’d be right. Design is a creative process -- but that doesn’t mean it's a free-for-all. The most effective designs adhere to a structure that allows it to be quickly...