Five Ways To Provide Better Design Feedback

Picture this: You’ve spent hours designing an ad. You’ve been thoughtful and measured in your pre-design planning. You examined the customer’s problem from all angles. You brainstormed, thought outside the box, self-revised, peer-reviewed, and even let the final draft sit for a whole day, just so you could look at it again with fresh eyes before it left your office. ...

Apple iOS14 and Its Effect on Advertisers

Apple continues to set precedent and leads the way on protecting their users' privacy. They're implementing and adhering to ATT with the new iOS14 update.    What is ATT exactly? Simply put, ATT stands for App Tracking Transparency. It’s a change to Apple's privacy and data collection policy that requires mobile marketers to ask consent from users in order to...

How to Make a Great Landing Page

What is a Landing Page?  A landing page is a place that you are taken to when you click on an ad, a call to action on a webpage or email, or could even be your homepage. Landing pages are web pages with a specific purpose — to convert visitors into leads or customers. This exchange happens by asking visitors for...

Shining Some Light on the Dark Mode Debate

We all know screen time doesn’t end when the sun goes down. More and more hours in front of phones, laptops, and tablets can often mean eye strain, headaches, and even long-term vision changes. Cue dark mode: a display setting for user interfaces designed to provide an all-hours user experience without creating distracting excess light, and potentially, a reduction in...

Associations at Work (from Home): Helping Members Find the Funny After an Unfunny Year

As an established regular on the association conference circuit, there are a lot of things I miss about the bygone days of in-person events. Dynamic speakers, lively discussions, handshakes, and business card exchanges. But one of the things I miss MOST is the laughter. Getting a group of enthusiastic, like-minded professionals in the same space is almost always guaranteed to...