Does Your Association Need Feathr?

A Look at Digital Marketing Software for Associations   If you’ve ever set up a digital campaign—whether through Facebook ads, retargeting, or email—you know current technology provides lots of great opportunities to get in front of your targeted audience as they go about their online lives. But managing digital advertising across different platforms can feel overwhelming, especially if you don’t live...

Is your website working for you or against you?

1 in 5 relationships start online. This means first impressions are everything and, usually, the first impression is made based upon the website experience. Sites that don’t clearly communicate who an organization is or its mission and values tend to have high bounce rates. So how can associations use their websites to initiate strong, lasting relationships? The Importance of Your...

voice search microphone

Hey, Alexa…is Voice Search Here to Stay?

There are roughly 118 million smart speakers in American homes today. And, research shows that three out of five adults use voice search to find information on the internet. Many believe next year, half of all searches will have shifted from the keyboard to the microphone. I know this may be hard to believe, but take a moment to watch...

Time to Celebrate: Recognizing a Member Anniversary

If you Google “today’s holiday”, something will come up. As a matter of fact, as I’m writing this blog post, it’s National Chicken Wing Day (and chicken wings are undoubtedly a cause for celebration). As surely as I will be getting an order of honey barbeque boneless wings with ranch from B-dubs today, humans find reasons to celebrate things. Celebrations...