Three Red Flags That Signal You Need a Content Strategy in 2020

Content is all around us -- as consumers, we are absolutely inundated with it. From blogs, to social media posts, to online ads and beyond, there is so much content available to us, even the most important messaging can get lost in the noise. As marketers, the best way to make sure our message is heard is to create and...

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Create A Winning Hourly Employee Recruiting Strategy

Hourly Employee Recruitment Marketing Is Hot Think recruiting hourly employees is only a topic for your HR department? Think again. It’s become a hot topic in marketing circles with articles and blog posts like Recruiting Ideas for Hourly Employees and The Best Recruiting Strategies For Sourcing and Hiring Hourly Employees. Low unemployment rates have made it a challenge for companies...

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Variable Logos: The “How To” Behind This Design Concept

A Concept with Options In a society that is ever-expanding to embrace the ideology of “made to order,” the concept of “one-size-fits-all” is quickly becoming a thing of the past. One industry trend in particular that is quickly gaining traction across the branding field is the use of variable logos. Why limit an organization to a single homogeneous emblem, when...

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Google Ad Grants and Your Non-Profit

The Easy-to-Get Grant Your Organization May Have Overlooked If you work at a non-profit, you may be overly familiar with the long, tedious grant-writing process. But many non-profit organizations are unaware of the great resources and perks Google offers 501(c)3 organizations — and of how simple it can be to take advantage! The Google for Nonprofits program offers a wide...

All Aboard the Tik Tok Train

You may have heard of Tik Tok. Or, more likely, you haven’t. Or you’re solely familiar with Kesha’s hit song “TiK ToK”. No matter your familiarity, the Tik Tok app is stepping in hot on the social media scene and has some serious power as a marketing tool for Gen Z. But before we dive into the confusing land of...