Overview: There are moments in agency life when we experience change that leaves everyone, including our clients, saying “Wow, this is new, so what does it mean for us?”. I would like to welcome you to another one of those times. What is this new change you may ask? Google Analytics 4 (GA4). Whether you’ve heard about it or not,...
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Posts by Amber McClain
"Something is only new once. If it's difficult, make it familiar and keep working at it!"