In a world where consumers are bombarded with a barrage of advertisements and marketing campaigns, what separates one brand from the other? How can brands connect with audiences on a deeper, more emotional level? The answer lies in the power of storytelling. Storytelling relies on building a narrative, allowing the audience to activate their whole brain. Using video, voice and...
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Posts by ericgray
"There are a lot of pathways to end up with an effective solution to a marketing problem. So I try to understand as many of the tools, technologies and perspectives as I can to explore as many of those paths as possible."