“If I can put the car in the ditch, I can get the car out of the ditch.”
Google Analytics Terms & Definitions The following terms and definitions will help you better understand the data being collected for your site in Google Analytics. Not sure how to interpret your data? We can help. Users: People who engage with your site or app over a given date range. This is typically what people mean when they say “visitors.”...
One of our Digital Team’s favorite things to do is dig around in a site’s Google Analytics account, finding takeaways that can help our clients better meet their business goals. Understanding your visitors’ behavior can help you not only diagnose what parts of your marketing strategy are working (and which aren’t), but it can also give you insights into how...
Measuring ROI and the Value of a Lead When calculating your marketing ROI and making decisions on how to spend your budget, it’s crucial to understand the value of the leads you generate. If you know the monetary value of a lead, then you can quantify your content development and marketing efforts in a tangible and real way. This information...
Keyon here. I know “compliance” sounds like corporate jargon for “tedious, joy-sucking hassle” - and you’re not wrong - but in reality, it is key to keeping your website operational, and avoiding potential fines, lawsuits, and other nasty issues that could sideline your business. In today’s digital climate, there are three big compliance issues you need to know about: GDPR:...
The days of using your website as a static brochure are over. Consumers are searching the internet for a potential pain point or problem that they may have. What if your ideal customers are looking for information that will help solve their problem? Will your website content show up in their time of need? Here are four things you can...