Our Favorite Analytics Reports

One of our Digital Team’s favorite things to do is dig around in a site’s Google Analytics account, finding takeaways that can help our clients better meet their business goals. Understanding your visitors’ behavior can help you not only diagnose what parts of your marketing strategy are working (and which aren’t), but it can also give you insights into how...

Free Average Lead Value Calculator

Measuring ROI and the Value of a Lead When calculating your marketing ROI and making decisions on how to spend your budget, it’s crucial to understand the value of the leads you generate. If you know the monetary value of a lead, then you can quantify your content development and marketing efforts in a tangible and real way. This information...

Digital Compliance

Keyon here. I know “compliance” sounds like corporate jargon for “tedious, joy-sucking hassle” - and you’re not wrong - but in reality, it is key to keeping your website operational, and avoiding potential fines, lawsuits, and other nasty issues that could sideline your business. In today’s digital climate, there are three big compliance issues you need to know about: GDPR:...

Making Sure Your Website is Producing Results

The days of using your website as a static brochure are over. Consumers are searching the internet for a potential pain point or problem that they may have. What if your ideal customers are looking for information that will help solve their problem? Will your website content show up in their time of need? Here are four things you can...

What do Vegas and Your Website Have in Common?

Las Vegas has been called Sin City, the city of lights, and the city that everyone seems to have an opinion about. One of the most common perceptions about Las Vegas is that it’s a city full of opportunity for those willing to invest time and money in order to beat the odds. Similarly, business owners, artists, non-profit organizations, and...