Why Focusing on First-Party Data Should Be First on Your List

What’s the Big Deal with First-Party Data?  Do any of the following statements describe your organization? "We want to create brand awareness." "We want to create brand loyalty." "We want to generate leads, and we want to run multi-channel campaigns." If you answered yes, first-party data needs to be a focus of conversations. According to eMarketer, 85% of U.S. marketers...

voice search microphone

Hey, Alexa…is Voice Search Here to Stay?

There are roughly 118 million smart speakers in American homes today. And, research shows that three out of five adults use voice search to find information on the internet. Many believe next year, half of all searches will have shifted from the keyboard to the microphone. I know this may be hard to believe, but take a moment to watch...

Our Favorite Analytics Reports

One of our Digital Team’s favorite things to do is dig around in a site’s Google Analytics account, finding takeaways that can help our clients better meet their business goals. Understanding your visitors’ behavior can help you not only diagnose what parts of your marketing strategy are working (and which aren’t), but it can also give you insights into how...

Free Average Lead Value Calculator

Measuring ROI and the Value of a Lead When calculating your marketing ROI and making decisions on how to spend your budget, it’s crucial to understand the value of the leads you generate. If you know the monetary value of a lead, then you can quantify your content development and marketing efforts in a tangible and real way. This information...

Digital Compliance

Keyon here. I know “compliance” sounds like corporate jargon for “tedious, joy-sucking hassle” - and you’re not wrong - but in reality, it is key to keeping your website operational, and avoiding potential fines, lawsuits, and other nasty issues that could sideline your business. In today’s digital climate, there are three big compliance issues you need to know about: GDPR:...