It’s here! After telling website owners it was coming for over a year, on June 15th Google started rolling out it’s Page Experience Update. Unlike most Google updates—which typically take a few days or weeks to roll out to all sites and all search results—the Page Experience update is going to be released slowly, completing by the end of August. ...
Archetype: a symbol, theme, setting, or character-type that recurs in different times and places in myth, literature, folklore, dreams, and rituals so frequently or prominently as to suggest (to certain speculative psychologists and critics) that it embodies some essential element of ‘universal’ human experience. – The Concise Oxford Dictionary of Literary Terms Archetypes are all around us — in literature, film,...
When our company was an agency of only eight, we decided it was important to always share what was in our heads with everyone at the table. This openness is one of our values, and is still at the heart of everything we do at Willow today. But as we grew to a team of nearly 20, it became harder...
Some days, social media can feel like a struggle. You spend time creating relevant and original content, crafting the perfect caption, picking high-performing (and not shadowbanned) hashtags -- and despite all your best efforts... your post flops. Maybe it doesn’t get as many likes as you thought it deserved, or your audience doesn’t engage as you’d hoped -- whether that...
Picture this: You’ve spent hours designing an ad. You’ve been thoughtful and measured in your pre-design planning. You examined the customer’s problem from all angles. You brainstormed, thought outside the box, self-revised, peer-reviewed, and even let the final draft sit for a whole day, just so you could look at it again with fresh eyes before it left your office. ...