“Your website is the face of your brand online—I help put it in the spotlight.”
Better U: Google Analytics 101 Here’s a question for you: How often do you look at your site’s Google Analytics account? Unless you’re a data guru, the answer is probably “not often enough.” Analytics is an incredibly useful (and free!) tool that can seem overwhelming—that’s why we’ve put together some key takeaways and resources to help you get more out...
Analytics & Taking Your Website to the Next Level When you’re starting a business or organization, building a website is one of the most important (and exciting!) first steps. But once you have your site up and running… what then? How do you make this investment actually work for you and become an effective tool? There are a lot of...
Changing Your Name? Make Sure You’re Preserving Your Search Traffic When reviewing Analytics, we consistently find that brand name searches are the most common way people find our clients online. That makes changing your name a scary prospect, even when you know it’s the best decision for your business or organization. Will people know who you are, and will they...
At Willow, we do a lot of SEO audits, where we review sites for search engine best practices and help our clients increase organic traffic to their site. In the process, we often see the same technical oversights or issues over and over again. Whether we’re working with a big site or small, a retail site or a nonprofit association....
Working with member-based organizations and trade associations is one of our specialties—and we love helping these groups spread their message. But we find many associations ignore one of the most powerful and cost-effective marketing tools out there: organic search. Improving traffic from search engines might seem unnecessary when your members already know your name. The truth is, people use Google,...