“If I can put the car in the ditch, I can get the car out of the ditch.”
With zero-party data firmly in the driver’s seat of the trust economy, it’s more important than ever for you to think about how you engage your customers. If you're unfamiliar with zero-party data and its benefits, we suggest you start with our introductory article on the topic. If you're well-versed on the what and why of zero-party data, let's talk...
Those of us of a certain age likely remember the old infomercial tagline. The promise of “set it and forget it” is great in theory, but when it comes to marketing automation, it’s not quite so simple. And for associations, whose success hinges on the strength of their relationships...
We’ve all seen the pop-ups and modules announcing “this site uses cookies!” Around the time Google decided to kill the cookie (and other forms of third-party data tracking), digital marketers frantically started changing the way they collect customer information. Enter: Zero-Party Data According to TechCrunch, the latest buzzword in tech is “zero-party data.” Additionally, the elimination of third-party cookies in...
Apple continues to set precedent and leads the way on protecting their users' privacy. They're implementing and adhering to ATT with the new iOS14 update. What is ATT exactly? Simply put, ATT stands for App Tracking Transparency. It’s a change to Apple's privacy and data collection policy that requires mobile marketers to ask consent from users in order to...
“C” is for “cookie”... but “C” is also for “crime.” And this particular game of “CLUE” is a lot trickier to solve. No weapons, no bodies… just the premeditated murder of the third-party cookie. There are suspects, to be sure: Mr. Google. Madame Safari. Professor Chrome. And Ms. Firefox, to name a few. Each with motive and opportunity to off...