“If I can put the car in the ditch, I can get the car out of the ditch.”
Digital accessibility isn’t just good business in 2020 -- in many cases, it’s the law. The Americans with Disabilities Act (ADA) requires certain organizations to make accommodations for people with disabilities. This means web content must be accessible to the visually impaired, deaf users, and those who must navigate by voice, screen readers, or other assistive technologies. Maintaining an ADA-compliant...
The power of hobbies to impact our performance and long-term health. 2020 has been a year of constant change, and with that, constant stress and strain. The importance of mental health and staying inspired has taken on new meaning during this global pandemic, and everyone has dealt with the strain in different ways. But the challenge of staying inspired and...
What’s the Big Deal with First-Party Data? Do any of the following statements describe your organization? "We want to create brand awareness." "We want to create brand loyalty." "We want to generate leads, and we want to run multi-channel campaigns." If you answered yes, first-party data needs to be a focus of conversations. According to eMarketer, 85% of U.S. marketers...
What is the Hub and Spoke Content Strategy? The hub and spoke model is one you’re probably already using whether you realize it or not. The strategy goes like this: Know Your Audience First, you have to take into account your audience and their customer journey. What content will they find value in? Once you’ve got this part nailed down,...
There’s a saying in client service that the “insignificant is significant.” At its core, this means that the smallest details of your relationships and interactions should be treated with care. There are little details in everything we do that can have a significant impact on perception. As we engage more frequently in virtual communications, here are five Zoom best practices to...