“If I can put the car in the ditch, I can get the car out of the ditch.”
THE CURRENCY OF THE INTERNET Web traffic is defined as the amount of visitors and visits a website receives. Typically, the more visitors and visits a site receives, the more popular and more valuable the site will be—more visits, in theory, yield more conversions. However, in the age of digital marketing and internet trickery, traffic metrics are becoming less reliable...
Web Wizards By Katie Yackey When you have a dedicated team, things get done. Sometimes, it takes a little magic (or, as we call it, hard work). But within seven days, Willow’s own web wizards cast their spells to launch four brand new websites. From the design to the functionality of the site, each has been specially developed to...
Capturing Interest at the Micro-level By Steve Hall As search marketers, we’re often tasked with putting ourselves “in the shoes” of our customers. Thinking about the needs and desires of a particular customer at any point along their journey can be a little tricky. For any given search query, you could be reaching a person at...
Las Vegas has been called Sin City, the city of lights, and the city that everyone seems to have an opinion about. One of the most common perceptions about Las Vegas is that it’s a city full of opportunity for those willing to invest time and money in order to beat the odds. Similarly, business owners, artists, non-profit organizations, and...
One of the things that first drew me to digital marketing was the wealth of data available to analyze user behavior. When I first signed into Google Analytics, I was blown away by the information about user behavior available at your fingertips. For a business owner, this tool becomes even more powerful. Google Analytics (and other data tools), can be...