"She believed she could, so she did."
Think back to last March for a moment. How many of us had campaigns that had to be changed for one reason or another? Maybe the imagery needed to be tweaked to add mask-wearing figures, or perhaps the visual of a crowded bar felt a little tone deaf all of a sudden? The fact is, COVID-19 has changed the world...
As the pandemic drags on, are you finding it a little more difficult to summon your muse? While some artists, writers, musicians, and other creative folks are using their socially distanced time to churn out new projects or try things they’ve not had time to attempt in the past, many others are struggling. Stress and anxiety can have a real,...
It’s easy to give a compliment. As humans, we love to hear that people appreciate our good qualities and recognize our hard work. There’s actual science to this: believe it or not, receiving a compliment lights up the same reward centers of the brain that are activated during sex. And by giving a compliment, we’re likely to receive one in...
The COVID-19 pandemic has changed the way people are doing business across the board. Public relations and media relations have been impacted in major ways, too: For example, many journalists now work from home. Arguably, this should make all of us more accessible and easier to reach, but we’ve found the opposite is true: Office phones are now auto forwarded...
If creating a content strategy was one of your 2020 goals, you’re not alone. Many marketers have prioritized content on their to-do list for the new year. But like most strategic endeavors, research is an important first step. Before you jump in on creating a plan, you need to ask a few questions to help point your content strategy in...