Hacking the Algorithm: How to Help Your Instagram Posts Perform Better

Some days, social media can feel like a struggle.  You spend time creating relevant and original content, crafting the perfect caption, picking high-performing (and not shadowbanned) hashtags -- and despite all your best efforts... your post flops. Maybe it doesn’t get as many likes as you thought it deserved, or your audience doesn’t engage as you’d hoped -- whether that...

Five Ways To Provide Better Design Feedback

Picture this: You’ve spent hours designing an ad. You’ve been thoughtful and measured in your pre-design planning. You examined the customer’s problem from all angles. You brainstormed, thought outside the box, self-revised, peer-reviewed, and even let the final draft sit for a whole day, just so you could look at it again with fresh eyes before it left your office. ...

Shining Some Light on the Dark Mode Debate

We all know screen time doesn’t end when the sun goes down. More and more hours in front of phones, laptops, and tablets can often mean eye strain, headaches, and even long-term vision changes. Cue dark mode: a display setting for user interfaces designed to provide an all-hours user experience without creating distracting excess light, and potentially, a reduction in...

5 Ways the Pandemic Resurrected the QR Code

In the past year, COVID-19 has cancelled lots of things. But at the same time, many other things have been revived – like QR codes.  QR codes – short for quick response codes – became popular back in the mid-90s, allowing brands a way to direct customers to more information about a product, event, or service using a special barcode....

Three Ways Design Is Driving Change During the Pandemic

Think back to last March for a moment. How many of us had campaigns that had to be changed for one reason or another? Maybe the imagery needed to be tweaked to add mask-wearing figures, or perhaps the visual of a crowded bar felt a little tone deaf all of a sudden? The fact is, COVID-19 has changed the world...