5 Ways the Pandemic Resurrected the QR Code

In the past year, COVID-19 has cancelled lots of things. But at the same time, many other things have been revived – like QR codes.  QR codes – short for quick response codes – became popular back in the mid-90s, allowing brands a way to direct customers to more information about a product, event, or service using a special barcode....

Three Ways Design Is Driving Change During the Pandemic

Think back to last March for a moment. How many of us had campaigns that had to be changed for one reason or another? Maybe the imagery needed to be tweaked to add mask-wearing figures, or perhaps the visual of a crowded bar felt a little tone deaf all of a sudden? The fact is, COVID-19 has changed the world...

Getting Real: 360 Reviews

It’s easy to give a compliment. As humans, we love to hear that people appreciate our good qualities and recognize our hard work. There’s actual science to this: believe it or not, receiving a compliment lights up the same reward centers of the brain that are activated during sex. And by giving a compliment, we’re likely to receive one in...

Three Tips for Pitching During the Pandemic

The COVID-19 pandemic has changed the way people are doing business across the board. Public relations and media relations have been impacted in major ways, too: For example, many journalists now work from home. Arguably, this should make all of us more accessible and easier to reach, but we’ve found the opposite is true: Office phones are now auto forwarded...