Getting Real: 360 Reviews

It’s easy to give a compliment. As humans, we love to hear that people appreciate our good qualities and recognize our hard work. There’s actual science to this: believe it or not, receiving a compliment lights up the same reward centers of the brain that are activated during sex. And by giving a compliment, we’re likely to receive one in...

Three Tips for Pitching During the Pandemic

The COVID-19 pandemic has changed the way people are doing business across the board. Public relations and media relations have been impacted in major ways, too: For example, many journalists now work from home. Arguably, this should make all of us more accessible and easier to reach, but we’ve found the opposite is true: Office phones are now auto forwarded...

Three Questions to Ask Before Building a Content Strategy

If creating a content strategy was one of your 2020 goals, you’re not alone. Many marketers have prioritized content on their to-do list for the new year. But like most strategic endeavors, research is an important first step. Before you jump in on creating a plan, you need to ask a few questions to help point your content strategy in...

Three Red Flags That Signal You Need a Content Strategy in 2020

Content is all around us -- as consumers, we are absolutely inundated with it. From blogs, to social media posts, to online ads and beyond, there is so much content available to us, even the most important messaging can get lost in the noise. As marketers, the best way to make sure our message is heard is to create and...