“Willow has been in my life for a long time. I’m excited about the future—where we’re heading—and I’m excited to lead the way.”
Every website is different. Thank goodness! Some websites make us laugh, some make us shop, and some make us absolutely sure we’re going to die from rhinorrhea (a runny nose, calm down). Good websites and great websites, however, start with making sure they’ve covered the basics. Here are ten things your website has to get right from the get-go. 1....
About a year ago, I began managing a handful of brands who all believed a laser focus on “martech” would solve their most complex consumer problems. Before our partnership began, each group invested heavily in technology that promised them leads. After months of setup, deployment went smoothly but when the first month’s numbers came in (and the second, then the...
For the past several years, we’ve been making the trip to Washington, D.C. for the American Society of Association Executives (ASAE) Marketing, Membership & Communications Conference (MMCC). Since we work with a fair number of professional and trade associations, it’s an opportunity to get inside their world and learn more about what’s keeping leaders up at night, how others are...
Association Executives Roundup Think about your inbox right now. How many of the (fill in the blank with a ridiculous number) unread emails contain newsletters, blog posts, or links to articles and publications you’re still hoping to find time to read? Like most of us, you’re probably looking for ideas, inspiration, or information that will make you (or the people...
“If this doesn’t work out, I’ll have to go get a real job to support my family. Maybe sacking groceries.” We’re celebrating a big birthday this week at Willow; in fact, we’ll be celebrating all year long. But we wanted to take time out for a little reflection before we blow out the candles, and who better to ask to...