7 Steps for Writing Your Best Blog Post Ever

Get ahead of your next blog post with these practical steps to help you keep the focus on the reader, flesh out what’s important, and knock your next post out of the park.   1. START WITH A GOAL, NOT A TOPIC There are too many ways to get off-topic when you start broad. Instead, decide up front what it...

How to Engage and Train Creative Warriors From Afar

Every day, we work with marketing and membership teams from fraternities and sororities, nonprofits, and membership associations. One thing they seem to have in common is that their teams are small and spread thin. While we pride ourselves on being an extension of our client’s team, it still often falls on committees and volunteers to execute on the plans and...

Event Marketing

I love a good party. I mean, who doesn’t? The friends, the food, the laughter... the window-rattling karaoke—or is that just me? Anyway, parties are the best, but the after-party... man, what a let-down. There’s a pile of dishes covering the kitchen counter, half-empty glasses leaving water marks all over your vintage coffee table, and the dog is on the...

The ABC’s of V: Employee Spotlight on Veronica Salsbery

With spotlights on employees from the design (Luke W.), operations (Sue) and web (Keyon) departments in the books, it was time to explore a department that, at times, goes unrecognized. A department tucked away from the top floor, seen only when necessary—and that’s exactly how she prefers it. This past week, I sat down with none other than Mrs. Veronica...

There Is Always A Reason To Celebrate

Raise your cactus shaped glass and celebrate Cinco de Mayo with me! I love to celebrate.   I celebrate my birthday the whole month. I celebrate the summer solstice with yoga. I celebrate the date I rescued my dog with a doggie cake. I love to celebrate. I think we should celebrate a job well done too! Earlier this week...