Automation, AI and Machine Learning

5 Ways Artificial Intelligence is Going to Impact Your Business Will 2018 be the Year of the Robot Revolution?   As owner and CEO of Willow Marketing, I do my best to stay on top of the latest industry trends. In our increasingly fast-paced, tech-evolving-at-the-speed-of-light society, that’s not always an easy task. One thing is becoming increasingly clear: today’s evolving...

Happy 10 Year Anniversary, Kim!

She was young. Only a couple of years out of school, but smart and driven. As President of the American Marketing Association, I needed someone on the board to serve as VP of Collegiate Affairs. Someone who would really kick-start efforts. And she did just that. Within a year, she helped to revitalize or initiate several collegiate chapters for us resulting...

Thank You Willow.

It was suggested I write a blog post marking Willow's 24th year in business, which will be celebrated on March 1st. I never thought writing a blog post would be so hard. And, as I tend to do, I procrastinated. The more I thought about it, the more I didn't like the idea. The more daunting the task became. How...