"She believed she could, so she did."
Over the past few years, marketers have weathered many changes – but one thing remains the same: Content is king. Brands and organizations are constantly working to maintain the churn to keep their website at the top of Google search, to share their insights on topics relevant and timely to their audience, and to be heard above the noise of...
Some days, social media can feel like a struggle. You spend time creating relevant and original content, crafting the perfect caption, picking high-performing (and not shadowbanned) hashtags -- and despite all your best efforts... your post flops. Maybe it doesn’t get as many likes as you thought it deserved, or your audience doesn’t engage as you’d hoped -- whether that...
Picture this: You’ve spent hours designing an ad. You’ve been thoughtful and measured in your pre-design planning. You examined the customer’s problem from all angles. You brainstormed, thought outside the box, self-revised, peer-reviewed, and even let the final draft sit for a whole day, just so you could look at it again with fresh eyes before it left your office. ...
We all know screen time doesn’t end when the sun goes down. More and more hours in front of phones, laptops, and tablets can often mean eye strain, headaches, and even long-term vision changes. Cue dark mode: a display setting for user interfaces designed to provide an all-hours user experience without creating distracting excess light, and potentially, a reduction in...
In the past year, COVID-19 has cancelled lots of things. But at the same time, many other things have been revived – like QR codes. QR codes – short for quick response codes – became popular back in the mid-90s, allowing brands a way to direct customers to more information about a product, event, or service using a special barcode....