In the ever-evolving digital landscape, the impact of privacy laws on third-party cookies has become a focal point for businesses and organizations relying on web analytics to understand user behavior. As privacy concerns rise and regulations tighten, major players like Google Analytics are adapting to these changes, ushering in a new era with Google Analytics 4 (GA4). This transition signals...
To stay relevant to members in 2024, associations need to adapt to the evolving landscape of technology, demographics, and societal changes. There have been seismic shifts in our culture over the last few years, and new opportunities abound for member engagement and growth. Here are seven strategies association leaders might consider for next year: 1. Embrace Technology Digital Transformation: Invest...
Google Analytics 4 (or GA4) is the latest version of the Google Analytics platform. This powerful tool allows users to track and analyze website traffic and usage in order to gain valuable insights into customer behavior and preferences. To help you make the most of this powerful tool, here are the top ten things you should know about Google Analytics...