Understanding your audience—it’s a fundamental pillar of marketing and advertising. It’s also really helpful in, well… life. In order to influence others, you must understand them. Who are they? What’s important to them? What do they believe in? What motivates them? As a coach for a 7th and 8th-grade girls volleyball team, my audience was admittedly new to me. But,...
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Posts by Kim Jones
“Willow has been in my life for a long time. I’m excited about the future—where we’re heading—and I’m excited to lead the way.”
If These Things Around Willow Could Talk Around Willow…
By nature, my role at Willow is extremely internal. That’s why I’m always around– lurking in doorways, jumping in conversations from the room next door, and answering Gchats before people even realize they hit “send.” I see a lot. But I don’t see everything. Take it from the office objects that have endured it all. If only these things could...
Gaga For Branding
“Best Picture” in Branding Twenty-four hours after the Oscars ceremony has come to pass, there is one lasting memory. It isn’t career recognition for Leo or how Chris Rock tiptoed around the eggshells of racial inequality in Hollywood. No, the Oscars belonged to Lady Gaga. Her performance of “Til It Happens To You” was what everybody was talking about then,...
Ask Your Team: What is a Mision?
Weeeelllll let’s just say that’s a new term Willow is coining in the strategic business planning process, but we’ll get to that later. February 8th was a big day for the Willow team. The first annual Vision Summit, an opportunity for our leadership team to share the company Vision with the entire staff. But the day turned out to be...
The Five Minute Brand Audit
Willow helps national associations, businesses, healthcare, nonprofits and member-based organizations align their brand and value proposition to make them shine brighter. If you're looking to flip the story on the way your organization communicates value to your stakeholders and the public, this series of quick questions can help you shine a spotlight on where to start. Take this quick survey...