A Concept with Options In a society that is ever-expanding to embrace the ideology of “made to order,” the concept of “one-size-fits-all” is quickly becoming a thing of the past. One industry trend in particular that is quickly gaining traction across the branding field is the use of variable logos. Why limit an organization to a single homogeneous emblem, when...
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Posts by Kim Jones
“Willow has been in my life for a long time. I’m excited about the future—where we’re heading—and I’m excited to lead the way.”
All Aboard the Tik Tok Train
You may have heard of Tik Tok. Or, more likely, you haven’t. Or you’re solely familiar with Kesha’s hit song “TiK ToK”. No matter your familiarity, the Tik Tok app is stepping in hot on the social media scene and has some serious power as a marketing tool for Gen Z. But before we dive into the confusing land of...
Time to Celebrate: Recognizing a Member Anniversary
If you Google “today’s holiday”, something will come up. As a matter of fact, as I’m writing this blog post, it’s National Chicken Wing Day (and chicken wings are undoubtedly a cause for celebration). As surely as I will be getting an order of honey barbeque boneless wings with ranch from B-dubs today, humans find reasons to celebrate things. Celebrations...
We’re producing content for our members – but now what?
Content Quick Check We live in an age of content overload. Every day we are getting absolutely bombarded by more information than our brains can handle, and it’s becoming increasingly harder for information to stand out, and to stick (despite this truth, every word of the Jonas Brothers’ newest single has managed to take permanent residency in my head). While...
Speaking the Native Tongue: Social Media Marketing as a Digital Native
Hi, my name is Lizzie and I’m from Myspace. I lived there happily for a few years and then moved to Facebook. New opportunities drove me to Instagram. I go to LinkedIn during the day and reside on Twitter at night, Snapchatting along the way. I am what is known as a “digital native”. And I’m fully aware that introduction...