As the holidays quickly approach, we likely find ourselves thinking about traditions, a blend of the old and the new. Sharing favorite seasonal practices with those who look forward to them every year, and oftentimes in the process, establishing new rituals, too. Marketers take a similar approach in their efforts to secure their share of consumers’ holiday shopping dollars by...
2022 Association Communications Trends To Help You Better Connect With Members I recently had the opportunity to present at the Association Forum SIG Summit on how we can better connect with our members. When it comes to this topic, there will always be something new and exciting to talk about. Member expectations, communication trends, and tools are all changing rapidly,...
With zero-party data firmly in the driver’s seat of the trust economy, it’s more important than ever for you to think about how you engage your customers. If you're unfamiliar with zero-party data and its benefits, we suggest you start with our introductory article on the topic. If you're well-versed on the what and why of zero-party data, let's talk...
Over the past few years, marketers have weathered many changes – but one thing remains the same: Content is king. Brands and organizations are constantly working to maintain the churn to keep their website at the top of Google search, to share their insights on topics relevant and timely to their audience, and to be heard above the noise of...
Willow would be nothing without the rockstar team of marketing professionals who help make the magic happen for our clients each and every day. This year, we’re spotlighting one member of our team every month – and it seemed only fitting to start with Maggie Hendrickson! As director of client services, Maggie is responsible for managing the big picture for...